Marketing to Millennials - Page: 2

6 Rules for Meeting Millennial Customer Service Expectations

To capture the enormous purchasing power of millennials and Gen Z, you need to shift your style to match the preferences of these young consumers. It's time to drop the phone and take up the social media mantle.

Jay Baer

A New Airline for Millennials Promises In-Flight VR, Organic Meals and Attendants Wearing White Sneakers

How many white-sneaker-clad flight attendants does it take to serve a millennial? AirFrance aims to find out.

Lydia Belanger

How to Sell to Millennials? Be Radically Inclusive.

Express your diversity values and create an environment where employees and customers alike can do the same.

Rohit Prakash

4 Important Marketing Insights Gleaned From Sprint's New Campaign

Sprint, long known as the less-expensive-but-good-enough cell phone alternative, is rebranding itself as cosmopolitan and youthful.

Deep Patel

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.

What I Learned From My First Twitter Chat

It's fast and fun but like nothing you've experienced, so you better prepare.

Ryan Erskine

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.

Erik Huberman

7 Ways Marketers Can Reach Gen Z

The youngest adults grew up connected. It's only made getting attention possible, not easy.

John Rampton

10 Tips for Millennial Marketing

Focus on mobile, and make sure you have a coupon ready.

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.

Anna Redmond

5 Ways This CEO Engages Millennials and Empowers Them to Grow

Smart leaders take a proactive approach in speaking to millennials about their aspirations.

Nathan Resnick

Listen Up: Queen of Retail Talks Trends for 2017

Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.