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Marketing to Millennials - Page: 2
To capture the enormous purchasing power of millennials and Gen Z, you need to shift your style to match the preferences of these young consumers. It's time to drop the phone and take up the social media mantle.
A New Airline for Millennials Promises In-Flight VR, Organic Meals and Attendants Wearing White Sneakers
How many white-sneaker-clad flight attendants does it take to serve a millennial? AirFrance aims to find out.
Express your diversity values and create an environment where employees and customers alike can do the same.
Sprint, long known as the less-expensive-but-good-enough cell phone alternative, is rebranding itself as cosmopolitan and youthful.
With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Smart leaders take a proactive approach in speaking to millennials about their aspirations.