Metrics: Page 6
Attention Is the New Currency for Brand Advertising
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Revive the Balanced Scorecard for Your 21st-Century Startup
Ensure that you keep your eyes on everything leading you to the prize -- not just the prize itself.
Take the Guesswork Out of Innovation With Metrics
While thinking intuitively might lead to some good ideas eventually, you must invest wisely. Track winning ideas by the numbers.
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
How to Develop a Stellar Employer Brand
Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Ask the Right Questions About Your Data to Build Business Value
Arriving at the appropriate line of inquiry could be the catalyst that pushes your leadership, teams and company toward success.
It's Easy to Spy on Your Competitors Conveniently and for Free.
Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
Reverse a Pattern of Poor Sales With Speech Analytics
Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
4 Ways to Succeed at Keeping Your New Year's Resolution
Ambitious goals are great but make it specific and lay out a plan for success.
5 Metrics You Shouldn't Use to Measure Success
Being popular or busy for its own sake feel good but don't move the ball forward for you or your company.
4 Steps to a Breakout 2015
In this difficult economic environment, it's still possible to have a profitable, growing business. Follow these four steps.
4 Steps Needed to Transform the Digital-Marketing Industry
If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
Learn to Refine Crude Data, a Precious Resource for a Startup
Harness your company's information to consider key metrics and fulfill specific business goals. Remove unessential matters to find that pure elixir that will enrich and enhance the enterprise.
Do You Know How You Really Did This Year?
Without established goals in place, you're just guessing based on feelings. Make next year different.