Metrics: Page 7

Marketing

4 Steps to Ensuring Customer Experience Comes First

Fashion the touch points and interactions so critical for captivating today's empowered consumers.

Data & Recovery

The Ultimate Guide to Metrics for Business Leaders

Drive performance by focusing on key measurements in seven telling ways.

Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.

Growing a Business

4 Reasons Sharing Performance Metrics Will Accelerate Your Business

An entrepreneur makes his case for the efficiency of dashboards to inspire engagement, productivity and results.

Leadership

3 Tips to Keep Entrepreneurs Out of the Weeds

Business leaders should maintain strategic vision and leave tending to the details to their managers.

Science & Technology

5 Dashboards for the Data Every Business Needs to Track

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.

Growing a Business

7 Tips for Startups to Engineer Traction and See Big Growth

You're only as good as the number of people using and, more importantly, paying for what you built.

Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.

Business News

Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company

A former employee of the retailer reflects on the lessons learned from the boss of the web giant.

Culture

3 Essential Laws of Management No Entrepreneur Can Afford to Ignore

What you encourage and what you won't tolerate are the biggest factors shaping your team.

Growing a Business

You Can Manage Certain Sales Metrics, Just Not Revenue (Infographic)

Leaders can have a significant impact on the success or failure of their sales force by focusing on achieving specific numbers.

Growing a Business

Analytics Offers a View Into How Customers Experience Your Product

Here's the roadmap a data company uses when advising their customers how to utilize their numbers.

Business News

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.

Growing a Business

3 Reasons Your Business Isn't Growing

If your startup has started to stagnate after a couple of years, look no further for the cause than your leadership.

Leadership

Keeping Score Matters, But Not How You Think

Tracking your progress is important to self-improvement, but beware letting others be the referee.