Metrics | Page 2

Marketing

Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.

By George Deeb

Thought Leaders

Time to Sell Your Business? You’ll Need Metrics.

By Mark Daoust

Business News

6 Significant (But Often Overlooked) Mobile Metrics

By Kimberly de Silva

Marketing

Remove the Guesswork From Growth With These 4 Marketing ROI Boosts

By Jon Brody

Marketing

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.

By Tobi Abdulgafar

Tech

Decoding the Maze of Metrics in the App Economy

DAU, MAU, downloads, usage, open rate, retention -- these terms can sound like a foreign language to those new to the app space.

By Danielle Levitas

Online Presence

10 Metrics Your Chatbot Should Track to Optimize User Experience

incorporating a chatbot into your marketing campaign can completely change the way you interact with your audiences

By Murray Newlands

Building a Business

10 Valuable Entrepreneurial Insights From Y Combinator

No idea amounts to anything without sound planning and skilled execution.

By Manish Dudharejia

Thought Leaders

It’s Time to Evaluate Your Leadership Development Program

Measuring individual success and the impact to the organization is critical.

By Thuy Sindell and Milo Sindell

Building a Business

How Google Uses People Analytics to Create a Great Workplace

Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.

By Steffen Maier

Entrepreneurs

3 Lessons From Tim Ferriss About Avoiding Burnout

A chance encounter with the productivity guru yields three priceless insights.

By Brian J. Roberts

Building a Business

5 Steps to Creating Metrics That Matter for Your Company

Dashboarding eliminates faith and allows a company to grow based on data and facts.

By Zac Carman

Tech

Essential Web Skills Every Modern Entrepreneur Must Have

Tech savvy isn't everything but it helps you with almost everything else.

By Jonha Richman

Building a Business

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?

By Blair Symes

Thought Leaders

Your Company’s Worth Is Far Greater Than Its Revenue Growth Metrics

A business that ignores the numbers is in trouble. A business that ignores its people is doomed.

By William Bauer

Building a Business

When Should I Hire My Next Employee?

This decision can have a huge impact on your bottom line, so apply a critical process like this one to get it right.

By Sam Harrop

Marketing

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools.

By Murray Newlands

Marketing

The Formula That Will Help You Decide if You’re Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.

By Jacob Baadsgaard

Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.

By Aaron Agius

Building a Business

Don’t Make This Huge Mistake on Your Financial Model

Investors are curious about projected expenses but your projected revenue is what will decide if they write a check or send you on your way.

By Andrew Cohen

Thought Leaders

Why Leadership Development Needs to Be Updated

Outdated training models that lack metrics, scalable development programs and consistent coaching will undermine your leadership team.

By Thuy Sindell and Milo Sindell

Marketing

Here’s How We Should Actually Track Website Conversions for Luxury Brands

For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.

By Liraz Margalit

Tech

Budget Strategies for Maximizing Big Data

You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.

By Mikal E. Belicove

Building a Business

Recognizing the Unconventional Keys to Your Company’s Success

There are other factors in a successful company than just financial reports.

By Marty Fukuda

Building a Business

Reporting for Duty: The Case for a Strong Reporting Structure

The SaaS CFO role should include a robust reporting package.

By David Stack

Business Accounting

The Best Way to Track Your Company’s Performance

How to pick the key performance indicators that'll be best for your business.

By Joe Worth

Marketing

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.

By John Rampton

Building a Business

5 Reasons Your Company Needs to be Metrics-Driven

After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.

By Andrew Cohen

Building a Business

The Savvy SEO’s Guide to Backlink Analysis

Here is an easy process that you can commit to executing regularly instead of overwhelming yourself with unnecessary steps.

By Aaron Agius

Building a Business

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.

By César Melgoza