Business News
6 Significant (But Often Overlooked) Mobile Metrics
Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.
Metrics | Page 2
Online Presence
10 Metrics Your Chatbot Should Track to Optimize User Experience
incorporating a chatbot into your marketing campaign can completely change the way you interact with your audiences
Building a Business
10 Valuable Entrepreneurial Insights From Y Combinator
No idea amounts to anything without sound planning and skilled execution.
Thought Leaders
It’s Time to Evaluate Your Leadership Development Program
Measuring individual success and the impact to the organization is critical.
Building a Business
How Google Uses People Analytics to Create a Great Workplace
Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.
Entrepreneurs
3 Lessons From Tim Ferriss About Avoiding Burnout
A chance encounter with the productivity guru yields three priceless insights.
Building a Business
5 Steps to Creating Metrics That Matter for Your Company
Dashboarding eliminates faith and allows a company to grow based on data and facts.
By Zac Carman
Tech
Essential Web Skills Every Modern Entrepreneur Must Have
Tech savvy isn't everything but it helps you with almost everything else.
Building a Business
Call Conversions: the Blind Spot Threatening Digital Marketing ROI
Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
By Blair Symes
Thought Leaders
Your Company’s Worth Is Far Greater Than Its Revenue Growth Metrics
A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
Building a Business
When Should I Hire My Next Employee?
This decision can have a huge impact on your bottom line, so apply a critical process like this one to get it right.
By Sam Harrop
Marketing
How to Get a Great ROI on Your Influencer Marketing Plan
Trust, authenticity and word-of-mouth advertising are your best tools.
Marketing
The Formula That Will Help You Decide if You’re Wasting Your Money Online
Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Marketing
Why Defining Content Campaign Success is Harder Than It Sounds
Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
By Aaron Agius
Building a Business
Don’t Make This Huge Mistake on Your Financial Model
Investors are curious about projected expenses but your projected revenue is what will decide if they write a check or send you on your way.
By Andrew Cohen
Thought Leaders
Why Leadership Development Needs to Be Updated
Outdated training models that lack metrics, scalable development programs and consistent coaching will undermine your leadership team.
Marketing
Here’s How We Should Actually Track Website Conversions for Luxury Brands
For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Tech
Budget Strategies for Maximizing Big Data
You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.
Building a Business
Recognizing the Unconventional Keys to Your Company’s Success
There are other factors in a successful company than just financial reports.
By Marty Fukuda
Building a Business
Reporting for Duty: The Case for a Strong Reporting Structure
The SaaS CFO role should include a robust reporting package.
By David Stack
Business Accounting
The Best Way to Track Your Company’s Performance
How to pick the key performance indicators that'll be best for your business.
By Joe Worth
Marketing
10 Elements of a Successful Data-Driven Marketing Strategy
The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
By John Rampton
Building a Business
5 Reasons Your Company Needs to be Metrics-Driven
After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.
By Andrew Cohen
Building a Business
The Savvy SEO’s Guide to Backlink Analysis
Here is an easy process that you can commit to executing regularly instead of overwhelming yourself with unnecessary steps.
By Aaron Agius
Building a Business
Multicultural Marketing Is All About the Metrics
Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
Building a Business
8 Tools You Need for Tracking Website Performance
Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Building a Business
As Ad Business Struggles, Investors Question Snapchat’s $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
By Reuters