César Melgoza
Guest Writer
/ Founder and Chief Executive Officer of Geoscape
César M. Melgoza is founder and chief executive officer of Miami-based Geoscape, a business intelligence company that’s helped dozens of leading brands grow their multicultural customer base. Melgoza is a leading innovator and thought leader on business strategy, consumer insights and public policy.
More From César Melgoza
Marketing Strategies
3 Secrets to Finding High-Growth Consumer Groups
The consumers who can drive high growth are right in front of marketers who seem unable to see them.
Marketing Strategies
Multicultural Marketing Is All About the Metrics
Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
Family Businesses
3 Reasons Why a Latino Family's Tiny Cheese Business Became a Giant
Not all family businesses grow into the success story that today is food manufacturer Cacique.
Workplace Diversity
How Diversity Helps Your Business Beat the Odds
A variety of backgrounds, strengths and experiences in your workforce positions you for success.
Business Lessons
What I Learned From the Hispanic Community About Entrepreneurship
Consider Latinos' often overlooked contribution to the U.S. economy. As American society continues to diversify, the lessons of one group can be applied to others.
