Founder and Chief Executive Officer of Geoscape
César M. Melgoza is founder and chief executive officer of Miami-based
Geoscape, a business intelligence company that’s helped dozens of leading brands grow their multicultural customer base. Melgoza is a leading innovator and thought leader on business strategy, consumer insights and public policy.
The consumers who can drive high growth are right in front of marketers who seem unable to see them.
Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
Not all family businesses grow into the success story that today is food manufacturer Cacique.
A variety of backgrounds, strengths and experiences in your workforce positions you for success.
Consider Latinos' often overlooked contribution to the U.S. economy. As American society continues to diversify, the lessons of one group can be applied to others.
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© 2016 Entrepreneur Media, Inc.