César Melgoza

Guest Writer

Founder and Chief Executive Officer of Geoscape

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César M. Melgoza is founder and chief executive officer of Miami-based Geoscape, a business intelligence company that’s helped dozens of leading brands grow their multicultural customer base. Melgoza is a leading innovator and thought leader on business strategy, consumer insights and public policy.

More From César Melgoza

Marketing Strategies

3 Secrets to Finding High-Growth Consumer Groups

The consumers who can drive high growth are right in front of marketers who seem unable to see them.

6 min read

Marketing Strategies

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.

6 min read

Family Businesses

3 Reasons Why a Latino Family's Tiny Cheese Business Became a Giant

Not all family businesses grow into the success story that today is food manufacturer Cacique.

5 min read

Workplace Diversity

How Diversity Helps Your Business Beat the Odds

A variety of backgrounds, strengths and experiences in your workforce positions you for success.

5 min read

Business Lessons

What I Learned From the Hispanic Community About Entrepreneurship

Consider Latinos' often overlooked contribution to the U.S. economy. As American society continues to diversify, the lessons of one group can be applied to others.

6 min read