César Melgoza

César Melgoza

Founder and Chief Executive Officer of Geoscape

César M. Melgoza is founder and chief executive officer of Miami-based Geoscape, a business intelligence company that’s helped dozens of leading brands grow their multicultural customer base. Melgoza is a leading innovator and thought leader on business strategy, consumer insights and public policy.

 

3 Secrets to Finding High-Growth Consumer Groups
Marketing Bootcamp

3 Secrets to Finding High-Growth Consumer Groups

The consumers who can drive high growth are right in front of marketers who seem unable to see them.
Multicultural Marketing Is All About the Metrics
Marketing Bootcamp

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
3 Reasons Why a Latino Family's Tiny Cheese Business Became a Giant
Family Businesses

3 Reasons Why a Latino Family's Tiny Cheese Business Became a Giant

Not all family businesses grow into the success story that today is food manufacturer Cacique.
How Diversity Helps Your Business Beat the Odds
Workplace Diversity

How Diversity Helps Your Business Beat the Odds

A variety of backgrounds, strengths and experiences in your workforce positions you for success.
What I Learned From the Hispanic Community About Entrepreneurship
Business Lessons

What I Learned From the Hispanic Community About Entrepreneurship

Consider Latinos' often overlooked contribution to the U.S. economy. As American society continues to diversify, the lessons of one group can be applied to others.