Metrics | Page 4

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.

You're only as good as the number of people using and, more importantly, paying for what you built.

For extraordinary results, test, measure, tweak. Don't stop.

A former employee of the retailer reflects on the lessons learned from the boss of the web giant.

What you encourage and what you won't tolerate are the biggest factors shaping your team.

Leaders can have a significant impact on the success or failure of their sales force by focusing on achieving specific numbers.

Here's the roadmap a data company uses when advising their customers how to utilize their numbers.

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.

If your startup has started to stagnate after a couple of years, look no further for the cause than your leadership.

Tracking your progress is important to self-improvement, but beware letting others be the referee.

The analytical tools that have revolutionized marketing are set to do the same for leading your team.

If Navy SEALs training teaches you anything, it's that you need every advantage you can get to be elite.

Our expert Jon Elvekrog provides insight on how media startups should discuss milestones and scalability to investors.

"Operational dashboards'' keep employees and entire businesses focused on improving the tasks that make everything work.

Learn to let go safely by putting the proper infrastructure in place -- your business depends on it.

Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.

On the 60th anniversary of Peter Drucker's business classic, its concepts are still debated along with W. Edwards Deming's quality circles.

Without accurate and up-to-date numbers, your business can suffer. Here's how to upgrade your reporting.

Your service team can not only address client problems but give valuable feedback to your company and product.

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.

Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.