You can be on Entrepreneur’s cover!

Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.

By Geoff Weiss

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

With the just-announced redesign of its Pages feature, Facebook is going to allow businesses to stack up various metrics -- including page likes, post reach and more -- against one another in order to appraise overall social influence and content performance.

The Pages to Watch and Page Insights features, rolling out currently, enable administrators to create a list that can quantify the stats, performance and audience engagement of key competitors.

Additional changes to the "streamlined look" of its Pages, Facebook said, include a right column that will display all Page posts, and a left column that will list basic business information -- including maps, hours, contact information, photos and videos.

Related: Facebook to Hold Its First Developer Conference Since 2011

Facebook is also aiming to make it easier for admins to access crucial and time-sensitive information with its This Week column, which catalogues how many ads the company is currently running, the number of new likes it has recently garnered, as well as unread notifications and messages.

A new Build Audience menu at the top of each Page will send admins directly to their Ad Manager accounts.

The updates to Pages comes just days after Facebook announced an overhaul of its News Feeds in order to make its desktop version more consistent with the mobile platform. New features, also rolling out in coming weeks, include bigger photos and a new font.

For a closer look at some of Facebook's latest developments, see here.

Related: This Wildly Popular Facebook Page Is Becoming a TV Series

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business Solutions

Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Pick up this package of popular Microsoft products for only a fraction of the price through April 16.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Business Solutions

Visualize Data for Better Business: MS Visio is $23.99 Through April 16

Set your team up for success with a reliable tool for creating organizational charts, diagrams, and more.

Business Solutions

Scan Easier and More Affordably with This 20% Discount

iScanner is a mobile app that makes document management, editing, and sharing easier.