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Dave Lavinsky

Dave Lavinsky

Guest Writer / Author and Co-founder of Growthink and Guiding Metrics

Dave Lavinsky is the co-founder of Growthink, a Los Angeles-based consulting firm that helps entrepreneurs identify and pursue new opportunities, develop business plans, raise capital and build growth strategies. He is also the founder of Guiding Metrics, a company that tracks KPIs to help businesses grow faster and more profitably, and the author of Start at The End (Wiley, 2012).

Metrics

Just Keeping Track of Key Measures Can Double Your Profits

"Operational dashboards'' keep employees and entire businesses focused on improving the tasks that make everything work.
Email Marketing

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..

The Basics of Pitching Investors

Our expert says having a firm grasp on what will make your company successful is key.
Sales Metrics

Use Metrics to Maximize Results From Your Sales Team

Tracking key variables can focus, motivate and educate your staff, netting greater profits.
Marketing

How to Get More Visitors to Click, Buy or Promote on Your Site

Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.

Ready to Drop Your Recruiter? Not So Fast.

A reader wants to break from the agency that connects it with clients. Our business expert offers some words of encouragement – and caution.
Marketing

Tracking These 6 Metrics Could Boost Your Sales

If you're not tracking these numbers, you'll have a hard time growing.
Marketing

How to Improve the Success of a Membership Program

The key is to track and improve these important key performance indicators.
Finance

5 Ways to Close The Sale With Indecisive Customers

Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
Run a Better Business

7 Ways to Pump Up Employee Engagement In Your Office

Giving your employees the ability to set and maintain their own goals will be a big morale booster. Here's how.
Starting a Business

Why You Shouldn't Send Your Business Plan to Investors

Creating a business plan is important. But the trick is in learning how to leverage it to best get funding.
Marketing

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Run a Better Business

Why Your Business Needs to Stop Acting Like a 4-Year-Old

Poorly run businesses, like small children, need constant supervision. Here are key strategies to help your business operate more smoothly.