Dave Lavinsky is the co-founder of Growthink, a Los Angeles-based consulting firm that helps entrepreneurs identify and pursue new opportunities, develop business plans, raise capital and build growth strategies. He is also the founder of Guiding Metrics, a company that tracks KPIs to help businesses grow faster and more profitably, and the author of Start at The End (Wiley, 2012).
About Dave Lavinsky
More From Dave Lavinsky
Writing a Business Plan May Not Be Your Idea of Fun, But It Forces You to Build These 4 Crucial Habits
These key habits will allow you to grow a stronger, more profitable business.
Avoid these mistakes and funding could be yours.
Considering Hiring a New College Grad for Your Startup or Small Business? Use These 5 Tests to Find Superstar Employees.
New college grads could be great or terrible hires. Here's how to weed out the duds.
"Operational dashboards'' keep employees and entire businesses focused on improving the tasks that make everything work.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Our expert says having a firm grasp on what will make your company successful is key.
Tracking key variables can focus, motivate and educate your staff, netting greater profits.
Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
A reader wants to break from the agency that connects it with clients. Our business expert offers some words of encouragement – and caution.
The key is to track and improve these important key performance indicators.
Prepare to Succeed
Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
Giving your employees the ability to set and maintain their own goals will be a big morale booster. Here's how.
Starting a Business
Creating a business plan is important. But the trick is in learning how to leverage it to best get funding.
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.