Building a Business
Don’t Believe Your Own Hype. Instead, Watch for These 7 Indicators of Traction.
You should be looking for evidence of your business's success, rather than being stuck in your own head.
Metrics | Page 3
Building a Business
The Only Report You Need to Run a Successful Business
And the best part? It won't cost you anything extra and it'll be available in a Flash.
By Gene Marks
Building a Business
The Case Against A/B Testing at Early-Stage Startups
A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
By Andrew Cohen
Marketing
Make a Monthly Content-Marketing Check-In a Must-Do
Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
By Aaron Agius
Building a Business
Does Your Assessment of Your Business’s Value Match Up With Reality?
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
Building a Business
The Complete Guide to Building a Metrics-Driven Company
Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
By Andrew Cohen
Marketing
Measure the Success of a Marketing Campaign Through the Product and the Brand
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
By Jim Joseph
Marketing
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Building a Business
Use the Metrics That Really Matter in Your Business
Numbers are vitally important to knowing how well you're doing, but only if they're pertinent to your goals.
Business Operations & Logistics
Why Your Startup Needs to Be Data Mature From the Beginning
Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
By Asha Saxena
Building a Business
4 Metrics Enterprise Software Companies Should Be Tracking, But Aren’t
You'd be surprised what you'll learn from determining, for instance, average revenue per end-user.
By Tx Zhuo
Online Presence
5 Social Media Marketing Metrics You Should Be Tracking
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
By Aaron Agius
Marketing
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Times have changed, and taking a look in annually is no longer a sound strategy.
By Jim Joseph
Building a Business
10 Data Tools Every Marketer Needs to Be Using
The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
By Romy Misra
Marketing
Attention Is the New Currency for Brand Advertising
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Building a Business
Revive the Balanced Scorecard for Your 21st-Century Startup
Ensure that you keep your eyes on everything leading you to the prize -- not just the prize itself.
By Asha Saxena
Business Operations & Logistics
Take the Guesswork Out of Innovation With Metrics
While thinking intuitively might lead to some good ideas eventually, you must invest wisely. Track winning ideas by the numbers.
By Asha Saxena
Marketing
Can’t Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
By Ted Devine
Building a Business
How to Develop a Stellar Employer Brand
Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Business Operations & Logistics
Ask the Right Questions About Your Data to Build Business Value
Arriving at the appropriate line of inquiry could be the catalyst that pushes your leadership, teams and company toward success.
By Asha Saxena
Marketing
It’s Easy to Spy on Your Competitors Conveniently and for Free.
Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
By Mike Rhodes
Building a Business
Reverse a Pattern of Poor Sales With Speech Analytics
Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
Building a Business
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Entrepreneurs
4 Ways to Succeed at Keeping Your New Year’s Resolution
Ambitious goals are great but make it specific and lay out a plan for success.
By Larry Alton
Thought Leaders
5 Metrics You Shouldn’t Use to Measure Success
Being popular or busy for its own sake feel good but don't move the ball forward for you or your company.
By Jeff Boss
Building a Business
4 Steps to a Breakout 2015
In this difficult economic environment, it's still possible to have a profitable, growing business. Follow these four steps.
Marketing
4 Steps Needed to Transform the Digital-Marketing Industry
If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
By Kris Barton