Metrics - Page: 5

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.

Ted Devine

How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.

Ask the Right Questions About Your Data to Build Business Value

Arriving at the appropriate line of inquiry could be the catalyst that pushes your leadership, teams and company toward success.

Asha Saxena

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.

Mike Rhodes

Reverse a Pattern of Poor Sales With Speech Analytics

Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.

Jeffrey Fotta

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.

4 Ways to Succeed at Keeping Your New Year's Resolution

Ambitious goals are great but make it specific and lay out a plan for success.

Larry Alton

5 Metrics You Shouldn't Use to Measure Success

Being popular or busy for its own sake feel good but don't move the ball forward for you or your company.

Jeff Boss

4 Steps to a Breakout 2015

In this difficult economic environment, it's still possible to have a profitable, growing business. Follow these four steps.

4 Steps Needed to Transform the Digital-Marketing Industry

If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.

Kris Barton

Learn to Refine Crude Data, a Precious Resource for a Startup

Harness your company's information to consider key metrics and fulfill specific business goals. Remove unessential matters to find that pure elixir that will enrich and enhance the enterprise.

Asha Saxena

Do You Know How You Really Did This Year?

Without established goals in place, you're just guessing based on feelings. Make next year different.

Jim Joseph