News and Articles About Metrics
Inspiring Your Team
Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.
A chance encounter with the productivity guru yields three priceless insights.
Dashboarding eliminates faith and allows a company to grow based on data and facts.
Tech savvy isn't everything but it helps you with almost everything else.
Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
This decision can have a huge impact on your bottom line, so apply a critical process like this one to get it right.
Trust, authenticity and word-of-mouth advertising are your best tools.
Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Investors are curious about projected expenses but your projected revenue is what will decide if they write a check or send you on your way.
Outdated training models that lack metrics, scalable development programs and consistent coaching will undermine your leadership team.
For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Ask a Geek
You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.