More Posts on Metrics
How to Measure Performance of Your Outsourced Developers
Focus on the outcome, not the output.
Do Your Experiential Marketing Moves Produce Enough ROI?
Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.
Is Your Company Better Than the Competition? Here's How to Find Out.
To become a market leader, your business needs to set bold goalposts far better than the industry average.
What Quantified Self Did for Six-Pack Abs, 'Quantified Business' Can Do for Your Startup
You'll find the extra time you need when you start tracking how you're spending your days.
Here's How to Calculate What's Working When You're Marketing on Lots of Channels
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
6 Significant (But Often Overlooked) Mobile Metrics
Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.
Remove the Guesswork From Growth With These 4 Marketing ROI Boosts
Don't rely on your gut instinct when it comes to marketing -- the more data you have, the better decisions you and your employees can make.
10 Metrics Your Chatbot Should Track to Optimize User Experience
incorporating a chatbot into your marketing campaign can completely change the way you interact with your audiences