Metrics

Does Your Company Reward Competent Jerks?

People who achieve short-term results at the long-term expense of the organization can be devastating.

Tracy Maylett

· 6 min read

Rahul Varshneya

· 5 min read

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.

Tiffany Delmore

· 5 min read

Is Your Company Better Than the Competition? Here's How to Find Out.

To become a market leader, your business needs to set bold goalposts far better than the industry average.

Melissa Powell

· 6 min read

What Quantified Self Did for Six-Pack Abs, 'Quantified Business' Can Do for Your Startup

You'll find the extra time you need when you start tracking how you're spending your days.

Raj Narayanaswamy

· 4 min read

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.

George Deeb

· 6 min read

Time to Sell Your Business? You'll Need Metrics.

Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.

Mark Daoust

· 6 min read

6 Significant (But Often Overlooked) Mobile Metrics

Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.

Kimberly de Silva

· 4 min read

Remove the Guesswork From Growth With These 4 Marketing ROI Boosts

Don't rely on your gut instinct when it comes to marketing -- the more data you have, the better decisions you and your employees can make.

Jon Brody

· 7 min read

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.

Tobi Abdulgafar

· 5 min read

Decoding the Maze of Metrics in the App Economy

DAU, MAU, downloads, usage, open rate, retention -- these terms can sound like a foreign language to those new to the app space.

Danielle Levitas

· 5 min read

10 Metrics Your Chatbot Should Track to Optimize User Experience

incorporating a chatbot into your marketing campaign can completely change the way you interact with your audiences

Murray Newlands

· 6 min read