Metrics

News and Articles About Metrics

How to Get a Great ROI on Your Influencer Marketing Plan
Marketing Bootcamp

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools.
Murray Newlands
The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing Bootcamp

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
Why Defining Content Campaign Success is Harder Than It Sounds
Marketing Bootcamp

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Aaron Agius
Don't Make This Huge Mistake on Your Financial Model
Radicals & Visionaries

Don't Make This Huge Mistake on Your Financial Model

Investors are curious about projected expenses but your projected revenue is what will decide if they write a check or send you on your way.
Andrew Cohen
Why Leadership Development Needs to Be Updated
Leadership Development

Why Leadership Development Needs to Be Updated

Outdated training models that lack metrics, scalable development programs and consistent coaching will undermine your leadership team.
Thuy Sindell and Milo Sindell
Here's How We Should Actually Track Website Conversions for Luxury Brands
Marketing Bootcamp

Here's How We Should Actually Track Website Conversions for Luxury Brands

For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Liraz Margalit
Budget Strategies for Maximizing Big Data
Ask a Geek

Budget Strategies for Maximizing Big Data

You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.
Mikal E. Belicove
Recognizing the Unconventional Keys to Your Company's Success
Company Culture

Recognizing the Unconventional Keys to Your Company's Success

There are other factors in a successful company than just financial reports.
Marty Fukuda
Reporting for Duty: The Case for a Strong Reporting Structure
Metrics

Reporting for Duty: The Case for a Strong Reporting Structure

The SaaS CFO role should include a robust reporting package.
David Stack
The Best Way to Track Your Company's Performance
Business Optimization

The Best Way to Track Your Company's Performance

How to pick the key performance indicators that'll be best for your business.
10 Elements of a Successful Data-Driven Marketing Strategy
Marketing Bootcamp

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
John Rampton
5 Reasons Your Company Needs to be Metrics-Driven
Marketing Bootcamp

5 Reasons Your Company Needs to be Metrics-Driven

After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.
Andrew Cohen
The Savvy SEO's Guide to Backlink Analysis
SEO

The Savvy SEO's Guide to Backlink Analysis

Here is an easy process that you can commit to executing regularly instead of overwhelming yourself with unnecessary steps.
Aaron Agius
5 Ways to Use Growth Hacking to Increase Publicity and Profit
Marketing Bootcamp

5 Ways to Use Growth Hacking to Increase Publicity and Profit

Marketing expert Ben Angel says you need to implement this technique into your business sooner than later.
Entrepreneur Network