Metrics

Metrics

The Ugly Truth About 'Vanity Metrics': 3 Keys to Gaining an Accurate Picture

Data is hardly in short supply, which is why it's so important to understand what to measure and how it relates to your business.

Does Your Company Reward Competent Jerks?

People who achieve short-term results at the long-term expense of the organization can be devastating.

How to Measure Performance of Your Outsourced Developers

Focus on the outcome, not the output.

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.

Is Your Company Better Than the Competition? Here's How to Find Out.

To become a market leader, your business needs to set bold goalposts far better than the industry average.

More From This Topic

Time Management

What Quantified Self Did for Six-Pack Abs, 'Quantified Business' Can Do for Your Startup

You'll find the extra time you need when you start tracking how you're spending your days.
Marketing

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
Metrics

Time to Sell Your Business? You'll Need Metrics.

Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.
Mobile

6 Significant (But Often Overlooked) Mobile Metrics

Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.
Small Business Heroes

Remove the Guesswork From Growth With These 4 Marketing ROI Boosts

Don't rely on your gut instinct when it comes to marketing -- the more data you have, the better decisions you and your employees can make.
Content Marketing

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.
Apps

Decoding the Maze of Metrics in the App Economy

DAU, MAU, downloads, usage, open rate, retention -- these terms can sound like a foreign language to those new to the app space.
Small Business Heroes

10 Metrics Your Chatbot Should Track to Optimize User Experience

incorporating a chatbot into your marketing campaign can completely change the way you interact with your audiences
Starting a Business

10 Valuable Entrepreneurial Insights From Y Combinator

No idea amounts to anything without sound planning and skilled execution.
Leadership Development

It's Time to Evaluate Your Leadership Development Program

Measuring individual success and the impact to the organization is critical.