Metrics

The 5 Key Metrics Every Business Needs to Track

Using data the right way can provide businesses with a roadmap to success, but first, you need to know what to track.

Sumit Aneja

5 Actionable Strategic-Planning Tips To Boost Business Efficiency

This handful of pointers can prime your business for immense profitability.

Pritom Das

The Ugly Truth About 'Vanity Metrics': 3 Keys to Gaining an Accurate Picture

Data is hardly in short supply, which is why it's so important to understand what to measure and how it relates to your business.

Gideon Kimbrell

Does Your Company Reward Competent Jerks?

People who achieve short-term results at the long-term expense of the organization can be devastating.

Tracy Maylett

Is Your Company Better Than the Competition? Here's How to Find Out.

To become a market leader, your business needs to set bold goalposts far better than the industry average.

What Quantified Self Did for Six-Pack Abs, 'Quantified Business' Can Do for Your Startup

You'll find the extra time you need when you start tracking how you're spending your days.

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.

George Deeb

Time to Sell Your Business? You'll Need Metrics.

Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.

Mark Daoust

6 Significant (But Often Overlooked) Mobile Metrics

Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.

Kimberly de Silva

Remove the Guesswork From Growth With These 4 Marketing ROI Boosts

Don't rely on your gut instinct when it comes to marketing -- the more data you have, the better decisions you and your employees can make.

Jon Brody

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.

Tobi Abdulgafar