Is Your Company Hitting These Engagement Metrics? If Not, You're Going to Lose Customers.
Engagement isn't just an industry buzzword that you can ignore. If you care about retaining your customers, you care about engagement and you should care about measuring it.
This is What You Need in Your 5-Year Marketing Plan
Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.
"Tweets are read ~100 times more than they are liked," Musk Rolls Out New View Count Feature
Since tweets are more likely to be read than liked, the social media platform is rolling out a new metrics for its users
Is Your Hybrid Model Actually Working? Use These Success Metrics to Find Out.
How should a leader evaluate whether the model they adopted is optimal for their company's needs — or whether those needs require refinement?
More Data Doesn't Mean Better Insight. Drive Product Growth With A Metric That Guides You to Success.
A North Star metric is the secret to product growth — but only if it meets certain criteria.
Which Growth Metrics Actually Matter for Startups?
There is no single "one size fits all" or "correct" growth metric one should be religiously monitoring for their startup.
How to Successfully Implement Diversity Initiatives
What I learned about the organizational challenge of spearheading diversity efforts at my organization and achieving meaningful change as a result.
How to Succeed on Social Media By Using Your Competitors
Benchmarking is an essential practice for staying ahead of the competition on social media.
Your Net Promoter Score Is Vital to Your Business. Here's What It Is and How to Improve It.
In this modern age, there's no excuse for a bad net promoter score.
The 5 Key Metrics Every Business Needs to Track
Using data the right way can provide businesses with a roadmap to success, but first, you need to know what to track.
The Ugly Truth About 'Vanity Metrics': 3 Keys to Gaining an Accurate Picture
Data is hardly in short supply, which is why it's so important to understand what to measure and how it relates to your business.
Does Your Company Reward Competent Jerks?
People who achieve short-term results at the long-term expense of the organization can be devastating.
How to Measure Performance of Your Outsourced Developers
Focus on the outcome, not the output.
Why Digital Marketing Strategies are Imperative to Boost Startup Growth
The relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most favorable marketing strategies?
Why Digital Marketing Is Not Overrated?
Businesses that are up in their digital marketing game can benefit in more ways than one