Metrics

Human Resources

Stop the Scripted Customer Service — Here’s Why You Should Focus on Being Human Instead

Customer service isn't a team. It's how your whole company shows up for your customers, especially when no one's watching.

By Alok Chanani

Thought Leaders

Why Waiting for Monthly Financial Reports Is Creating Blind Spots and Slowing Your Growth

By Kirk W. McLaren

Building a Business

The Data Looks Bad — But Is It? Here’s When You Should Ignore Your Metrics (and When to Panic).

By Ishaan Agarwal

Marketing

Your Competitors Are Winning with PR — You Just Don’t See It Yet

By Scott Bartnick

Building a Business

Want to Boost Your Profits by Up to 95%? Focus on This Underrated Metric.

Tracking this metric isn't just smart — it's a game-changer for retention, growth and staying ahead of the competition.

By Andres Tovar

Building a Business

This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead

Net Promoter Score is probably the wrong metric for your business. Here's what you should measure instead.

By Ishaan Agarwal

Building a Business

Want to Maximize Employee Retention? Here Are 20 KPIs You Need to Track.

How to track and measure employee engagement to improve staff retention and company performance.

By Paul Sullivan

Building a Business

Stop Chasing These Vanity Metrics if You Want to Succeed

Don't chase after superficial metrics; instead, concentrate on what is truly important.

By Darian Shimy

Building a Business

Why I Choose to Publicly Share My Startup’s Business Data on LinkedIn — And Why You Should Do the Same.

Here's why I'm sharing my startup's business data on LinkedIn, what data specifically, and how it has benefited my startup – and could benefit your company, too.

By Martins Lasmanis

Marketing

Here Are the SEO Metrics That Matter in 2024

Explore the crucial SEO metrics for 2024 that every digital marketer needs to focus on for enhanced search engine visibility and performance.

By Nikola Baldikov

Marketing

The Ultimate Guide to Startup Marketing and Growth Strategies

In this article, we will discuss not only the metrics that startups need for their core operations but also the strategies to drive growth and investor confidence.

By Jessica Wong

Buying a Franchise

The 6 Key Metrics Successful Franchise Restaurants Use to Measure Potential

Here are six metrics that top franchise restaurants use — that you can use as well — to determine the potential of a new project and whether it's worth their time.

By Thalia Toha

Thought Leaders

ROI Isn’t Everything — Don’t Overlook These 6 ‘Immeasurable’ Metrics That Define Business Success

ROI isn't the only marker of business success. Here are the metrics that truly matter.

By Chris Kille

Building a Business

Why Focusing on KPIs Too Much Can Backfire

There's a big problem with glorifying KPIs — or at least relying on them too much. And too many companies today are falling into this trap.

By Anna Johansson

Marketing

Is Your Company Hitting These Engagement Metrics? If Not, You’re Going to Lose Customers.

Engagement isn't just an industry buzzword that you can ignore. If you care about retaining your customers, you care about engagement and you should care about measuring it.

By Chip House

Marketing

This is What You Need in Your 5-Year Marketing Plan

Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.

By David Partain

Thought Leaders

Is Your Hybrid Model Actually Working? Use These Success Metrics to Find Out.

How should a leader evaluate whether the model they adopted is optimal for their company's needs — or whether those needs require refinement?

By Gleb Tsipursky

Building a Business

More Data Doesn’t Mean Better Insight. Drive Product Growth With A Metric That Guides You to Success.

A North Star metric is the secret to product growth — but only if it meets certain criteria.

By Nick Chasinov

Building a Business

Which Growth Metrics Actually Matter for Startups?

There is no single "one size fits all" or "correct" growth metric one should be religiously monitoring for their startup.

By Jonathan Martinez

Thought Leaders

How to Successfully Implement Diversity Initiatives

What I learned about the organizational challenge of spearheading diversity efforts at my organization and achieving meaningful change as a result.

By Rajeev Goel

Online Presence

How to Succeed on Social Media By Using Your Competitors

Benchmarking is an essential practice for staying ahead of the competition on social media.

By Christopher Tompkins

Building a Business

Your Net Promoter Score Is Vital to Your Business. Here’s What It Is and How to Improve It.

In this modern age, there's no excuse for a bad net promoter score.

By Sumit Aneja

Building a Business

The 5 Key Metrics Every Business Needs to Track

Using data the right way can provide businesses with a roadmap to success, but first, you need to know what to track.

By Sumit Aneja

Thought Leaders

The Ugly Truth About ‘Vanity Metrics’: 3 Keys to Gaining an Accurate Picture

Data is hardly in short supply, which is why it's so important to understand what to measure and how it relates to your business.

By Gideon Kimbrell

Thought Leaders

Does Your Company Reward Competent Jerks?

People who achieve short-term results at the long-term expense of the organization can be devastating.

By Tracy Maylett

Tech

How to Measure Performance of Your Outsourced Developers

Focus on the outcome, not the output.

By Rahul Varshneya

Building a Business

Is Your Company Better Than the Competition? Here’s How to Find Out.

To become a market leader, your business needs to set bold goalposts far better than the industry average.

By Melissa Powell

Entrepreneurs

What Quantified Self Did for Six-Pack Abs, ‘Quantified Business’ Can Do for Your Startup

You'll find the extra time you need when you start tracking how you're spending your days.

By Raj Narayanaswamy

Marketing

Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.

By George Deeb

Thought Leaders

Time to Sell Your Business? You’ll Need Metrics.

Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.

By Mark Daoust