Business Ideas
We’re Measuring AI Agents Like Humans — and It’s Breaking Our Businesses
A better way to measure value in this new economy is tracking the agent penetration rate.
By Neel Somani
Metrics
Marketing
Your Competitors Are Winning with PR — You Just Don’t See It Yet
While PR might not generate immediate clicks or sales, it builds something far more enduring.
Building a Business
Want to Boost Your Profits by Up to 95%? Focus on This Underrated Metric.
Tracking this metric isn't just smart — it's a game-changer for retention, growth and staying ahead of the competition.
By Andres Tovar
Building a Business
This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead
Net Promoter Score is probably the wrong metric for your business. Here's what you should measure instead.
Building a Business
Want to Maximize Employee Retention? Here Are 20 KPIs You Need to Track.
How to track and measure employee engagement to improve staff retention and company performance.
Building a Business
Stop Chasing These Vanity Metrics if You Want to Succeed
Don't chase after superficial metrics; instead, concentrate on what is truly important.
By Darian Shimy
Building a Business
Why I Choose to Publicly Share My Startup’s Business Data on LinkedIn — And Why You Should Do the Same.
Here's why I'm sharing my startup's business data on LinkedIn, what data specifically, and how it has benefited my startup – and could benefit your company, too.
Marketing
Here Are the SEO Metrics That Matter in 2024
Explore the crucial SEO metrics for 2024 that every digital marketer needs to focus on for enhanced search engine visibility and performance.
Marketing
The Ultimate Guide to Startup Marketing and Growth Strategies
In this article, we will discuss not only the metrics that startups need for their core operations but also the strategies to drive growth and investor confidence.
By Jessica Wong
Buying a Franchise
The 6 Key Metrics Successful Franchise Restaurants Use to Measure Potential
Here are six metrics that top franchise restaurants use — that you can use as well — to determine the potential of a new project and whether it's worth their time.
By Thalia Toha
Thought Leaders
ROI Isn’t Everything — Don’t Overlook These 6 ‘Immeasurable’ Metrics That Define Business Success
ROI isn't the only marker of business success. Here are the metrics that truly matter.
By Chris Kille
Building a Business
Why Focusing on KPIs Too Much Can Backfire
There's a big problem with glorifying KPIs — or at least relying on them too much. And too many companies today are falling into this trap.
Marketing
Is Your Company Hitting These Engagement Metrics? If Not, You’re Going to Lose Customers.
Engagement isn't just an industry buzzword that you can ignore. If you care about retaining your customers, you care about engagement and you should care about measuring it.
By Chip House
Marketing
This is What You Need in Your 5-Year Marketing Plan
Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.
Thought Leaders
Is Your Hybrid Model Actually Working? Use These Success Metrics to Find Out.
How should a leader evaluate whether the model they adopted is optimal for their company's needs — or whether those needs require refinement?
Building a Business
More Data Doesn’t Mean Better Insight. Drive Product Growth With A Metric That Guides You to Success.
A North Star metric is the secret to product growth — but only if it meets certain criteria.
Building a Business
Which Growth Metrics Actually Matter for Startups?
There is no single "one size fits all" or "correct" growth metric one should be religiously monitoring for their startup.
Thought Leaders
How to Successfully Implement Diversity Initiatives
What I learned about the organizational challenge of spearheading diversity efforts at my organization and achieving meaningful change as a result.
By Rajeev Goel
Online Presence
How to Succeed on Social Media By Using Your Competitors
Benchmarking is an essential practice for staying ahead of the competition on social media.
Building a Business
Your Net Promoter Score Is Vital to Your Business. Here’s What It Is and How to Improve It.
In this modern age, there's no excuse for a bad net promoter score.
By Sumit Aneja
Building a Business
The 5 Key Metrics Every Business Needs to Track
Using data the right way can provide businesses with a roadmap to success, but first, you need to know what to track.
By Sumit Aneja
Thought Leaders
The Ugly Truth About ‘Vanity Metrics’: 3 Keys to Gaining an Accurate Picture
Data is hardly in short supply, which is why it's so important to understand what to measure and how it relates to your business.
Thought Leaders
Does Your Company Reward Competent Jerks?
People who achieve short-term results at the long-term expense of the organization can be devastating.
Building a Business
Is Your Company Better Than the Competition? Here’s How to Find Out.
To become a market leader, your business needs to set bold goalposts far better than the industry average.
Entrepreneurs
What Quantified Self Did for Six-Pack Abs, ‘Quantified Business’ Can Do for Your Startup
You'll find the extra time you need when you start tracking how you're spending your days.
Marketing
Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
By George Deeb