Metrics
This Popular Way of Measuring Product Success Isn't Telling You the Whole Story — Here's What to Track Instead
Net Promoter Score is probably the wrong metric for your business. Here's what you should measure instead.
Want to Maximize Employee Retention? Here Are 20 KPIs You Need to Track.
How to track and measure employee engagement to improve staff retention and company performance.
Stop Chasing These Vanity Metrics if You Want to Succeed
Don't chase after superficial metrics; instead, concentrate on what is truly important.
Why I Choose to Publicly Share My Startup's Business Data on LinkedIn — And Why You Should Do the Same.
Here's why I'm sharing my startup's business data on LinkedIn, what data specifically, and how it has benefited my startup – and could benefit your company, too.
Here Are the SEO Metrics That Matter in 2024
Explore the crucial SEO metrics for 2024 that every digital marketer needs to focus on for enhanced search engine visibility and performance.
The Ultimate Guide to Startup Marketing and Growth Strategies
In this article, we will discuss not only the metrics that startups need for their core operations but also the strategies to drive growth and investor confidence.
The 6 Key Metrics Successful Franchise Restaurants Use to Measure Potential
Here are six metrics that top franchise restaurants use — that you can use as well — to determine the potential of a new project and whether it's worth their time.
ROI Isn't Everything — Don't Overlook These 6 'Immeasurable' Metrics That Define Business Success
ROI isn't the only marker of business success. Here are the metrics that truly matter.
Why Focusing on KPIs Too Much Can Backfire
There's a big problem with glorifying KPIs — or at least relying on them too much. And too many companies today are falling into this trap.
Is Your Company Hitting These Engagement Metrics? If Not, You're Going to Lose Customers.
Engagement isn't just an industry buzzword that you can ignore. If you care about retaining your customers, you care about engagement and you should care about measuring it.
This is What You Need in Your 5-Year Marketing Plan
Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.
"Tweets are read ~100 times more than they are liked," Musk Rolls Out New View Count Feature
Since tweets are more likely to be read than liked, the social media platform is rolling out a new metrics for its users
Is Your Hybrid Model Actually Working? Use These Success Metrics to Find Out.
How should a leader evaluate whether the model they adopted is optimal for their company's needs — or whether those needs require refinement?
More Data Doesn't Mean Better Insight. Drive Product Growth With A Metric That Guides You to Success.
A North Star metric is the secret to product growth — but only if it meets certain criteria.
Which Growth Metrics Actually Matter for Startups?
There is no single "one size fits all" or "correct" growth metric one should be religiously monitoring for their startup.