Metrics: Page 8
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
3 Reasons Your Business Isn't Growing
If your startup has started to stagnate after a couple of years, look no further for the cause than your leadership.
Keeping Score Matters, But Not How You Think
Tracking your progress is important to self-improvement, but beware letting others be the referee.
How Big Data Will Change Everything About Managing Employees
The analytical tools that have revolutionized marketing are set to do the same for leading your team.
Get and Stay Ahead of the Competition With These 3 Tools
If Navy SEALs training teaches you anything, it's that you need every advantage you can get to be elite.
How Media Startups Can Get Investors on Board
Our expert Jon Elvekrog provides insight on how media startups should discuss milestones and scalability to investors.
Just Keeping Track of Key Measures Can Double Your Profits
"Operational dashboards'' keep employees and entire businesses focused on improving the tasks that make everything work.
The 3-Step Cure for Micromanagement
Learn to let go safely by putting the proper infrastructure in place -- your business depends on it.
The ABCs of Market Research
Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.
How the Advice of the Past Can Save Us Now
On the 60th anniversary of Peter Drucker's business classic, its concepts are still debated along with W. Edwards Deming's quality circles.
Savvy Business Owners Know This Metric
Business owners who understand their cost of goods sold have an understanding of what their firm needs to succeed.
Make Financial Statements Useful With These 6 Tips
Without accurate and up-to-date numbers, your business can suffer. Here's how to upgrade your reporting.
Hello? Is Someone There? Why Customer Support Matters.
Your service team can not only address client problems but give valuable feedback to your company and product.
How to Tell if Your Social Media Efforts Are Paying Off
Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics
Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.