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Savvy Business Owners Know This Metric Business owners who understand their cost of goods sold have an understanding of what their firm needs to succeed.

By Linda Lacina

Business owners who know their cost of sales (also known as cost of goods sold), usually have a strong picture of their business's needs. These leaders understand what it takes to create their core service or product – and can better focus as a result. Our editorial director Ray Hennessey explains more in this short video.

Related: Get People to Download Your App

Linda Lacina

Entrepreneur Staff

Linda Lacina is a special projects director at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com.

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