Metrics - Page: 3

Budget Strategies for Maximizing Big Data

You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.

Recognizing the Unconventional Keys to Your Company's Success

There are other factors in a successful company than just financial reports.

Marty Fukuda

Reporting for Duty: The Case for a Strong Reporting Structure

The SaaS CFO role should include a robust reporting package.

David Stack

The Best Way to Track Your Company's Performance

How to pick the key performance indicators that'll be best for your business.

Joe Worth

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.

John Rampton

5 Reasons Your Company Needs to be Metrics-Driven

After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.

Andrew Cohen

The Savvy SEO's Guide to Backlink Analysis

Here is an easy process that you can commit to executing regularly instead of overwhelming yourself with unnecessary steps.

Aaron Agius

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.

César Melgoza

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.

Robert W. Bly

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.

Reuters

Don't Believe Your Own Hype. Instead, Watch for These 7 Indicators of Traction.

You should be looking for evidence of your business's success, rather than being stuck in your own head.

Commit to Employee Well-Being and Your Team Will Grow the Company

The pressure on CEOs to meet short-term goals becomes self defeating when employees are treated as just another cost in the equation.