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Metrics - Page: 4
A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Numbers are vitally important to knowing how well you're doing, but only if they're pertinent to your goals.
Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
You'd be surprised what you'll learn from determining, for instance, average revenue per end-user.
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
Times have changed, and taking a look in annually is no longer a sound strategy.