Metrics: Page 4
Don't Make This Huge Mistake on Your Financial Model
Investors are curious about projected expenses but your projected revenue is what will decide if they write a check or send you on your way.
Why Leadership Development Needs to Be Updated
Outdated training models that lack metrics, scalable development programs and consistent coaching will undermine your leadership team.
Here's How We Should Actually Track Website Conversions for Luxury Brands
For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Budget Strategies for Maximizing Big Data
You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.
Recognizing the Unconventional Keys to Your Company's Success
There are other factors in a successful company than just financial reports.
Reporting for Duty: The Case for a Strong Reporting Structure
The SaaS CFO role should include a robust reporting package.
The Best Way to Track Your Company's Performance
How to pick the key performance indicators that'll be best for your business.
10 Elements of a Successful Data-Driven Marketing Strategy
The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
5 Reasons Your Company Needs to be Metrics-Driven
After a certain point, a founder must move past "gut instincts" to understand the company's present and to plan its future.
The Savvy SEO's Guide to Backlink Analysis
Here is an easy process that you can commit to executing regularly instead of overwhelming yourself with unnecessary steps.
Multicultural Marketing Is All About the Metrics
Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
8 Tools You Need for Tracking Website Performance
Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
Don't Believe Your Own Hype. Instead, Watch for These 7 Indicators of Traction.
You should be looking for evidence of your business's success, rather than being stuck in your own head.
Commit to Employee Well-Being and Your Team Will Grow the Company
The pressure on CEOs to meet short-term goals becomes self defeating when employees are treated as just another cost in the equation.