Metrics - Page: 4

The Case Against A/B Testing at Early-Stage Startups

A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.

Andrew Cohen

Make a Monthly Content-Marketing Check-In a Must-Do

Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.

Aaron Agius

Does Your Assessment of Your Business's Value Match Up With Reality?

Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.

John Brubaker

The Complete Guide to Building a Metrics-Driven Company

Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.

Andrew Cohen

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.

Jim Joseph

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.

Use the Metrics That Really Matter in Your Business

Numbers are vitally important to knowing how well you're doing, but only if they're pertinent to your goals.

Michael Cooper

Why Your Startup Needs to Be Data Mature From the Beginning

Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.

Asha Saxena

4 Metrics Enterprise Software Companies Should Be Tracking, But Aren't

You'd be surprised what you'll learn from determining, for instance, average revenue per end-user.

Tx Zhuo

5 Social Media Marketing Metrics You Should Be Tracking

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.

Aaron Agius

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.

Jim Joseph

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.

Romy Misra