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Metrics - Page: 2
No idea amounts to anything without sound planning and skilled execution.
Measuring individual success and the impact to the organization is critical.
Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.
Dashboarding eliminates faith and allows a company to grow based on data and facts.
Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
Trust, authenticity and word-of-mouth advertising are your best tools.
Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.