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Nike

experiential

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.

Faulty Update Bricks Nike 'Self-Lacing' Smart Shoes

Android users who bought the Nike Adapt BB are taking to the Google Play Store to complain. 'Broke my $350 shoes with a Nike update,' reads one review.

There's a New Version of Tinder Made Just for Cattle (60-Second Video)

Here are three things entrepreneurs should know today.

Puma Teases Self-Lacing Sneaker to Compete With Nike's

Slated for release in 2020, the Puma Fi features a tiny motor, which powers a cable system that 'laces' the training shoe.

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Nike

Nike's Adapt BB Is an App-Controlled, Self-Lacing Basketball Shoe

An app lets you adjust how it fits around your foot, change its LED colors and more.
Branding

4 Branding Lessons From Nike's Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
Corporate Social Responsibility

The Case for Corporate Citizenship

A corporate conscience is compatible with profit and other values not so easily measured.
Branding

Online Sales and the Importance of Branding Your Business From Day 1

One lesson is that the founder of the brand -- unless we're talking Steve Jobs -- shouldn't become the face of the business.