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Marketing Mistakes

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Nike

Nike Cuts Ties With Boxer Manny Pacquiao Over Homophobic Comments

The tone of the comments and the subsequent apology from the boxer was too little, too late for Nike.
Nike

Brand Power: Nike Signs Lebron James to Lifetime Deal

The deal is the biggest in Nike's history, reports CNBC.
Design

Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled

What began as a request from a Florida high school student has now become a full-fledged Nike product.
Take It From The Pros

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Take It From The Pros

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Video Marketing

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent

Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.