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News and Articles About Nike

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
Marketing Bootcamp

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Carolyn Sun
Nike Unveils Self-Lacing Sneakers That Adapt to Your Feet With the Touch of a Button
Technology

Nike Unveils Self-Lacing Sneakers That Adapt to Your Feet With the Touch of a Button

These motorized kicks play cool tricks. Eat your heart out, Marty McFly.
Kim Lachance Shandrow
Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements
Marketing Bootcamp

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Carly Okyle
Nike Cuts Ties With Boxer Manny Pacquiao Over Homophobic Comments
Nike

Nike Cuts Ties With Boxer Manny Pacquiao Over Homophobic Comments

The tone of the comments and the subsequent apology from the boxer was too little, too late for Nike.
John Kell
Brand Power: Nike Signs Lebron James to Lifetime Deal
Nike

Brand Power: Nike Signs Lebron James to Lifetime Deal

The deal is the biggest in Nike's history, reports CNBC.
Jacob Pramuk
Can You Guess the Largest Companies by Revenue in Each State? (Infographic)
Infographics

Can You Guess the Largest Companies by Revenue in Each State? (Infographic)

Think Microsoft and Apple made the list? Think again.
Kim Lachance Shandrow
Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled
Marketing Bootcamp

Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled

What began as a request from a Florida high school student has now become a full-fledged Nike product.
Geoff Weiss
The Real Winner of the Women's World Cup: Nike
Marketing Bootcamp

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts
10 Questions to Ask When Designing Your Company's Logo
Marketing Bootcamp

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Video Marketing

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent

Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Geoff Weiss
Business Ultra-Casual: Would You Wear This Sweat-'Suit' to the Office?
Fashion

Business Ultra-Casual: Would You Wear This Sweat-'Suit' to the Office?

Dude, terry cloth isn't just for towels and tracksuits anymore.
Kim Lachance Shandrow
Athletic Apparel Is Lapping the Broader Retail Industry
Retail Businesses

Athletic Apparel Is Lapping the Broader Retail Industry

Demand for activewear is booming, benefiting companies such as Nike, Under Armour and Lululemon.
John Kell
Taglines Are the First Step to Emotionally-Engaged Customers
Marketing Bootcamp

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Jim Joseph
Connecting Entrepreneurs With Domestic Manufacturers
Manufacturing

Connecting Entrepreneurs With Domestic Manufacturers

The Manufacturing Solutions Center is a one-stop shop for inventors and designers who need help getting their ideas through production.