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Most Popular Nike

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.

Tiffany Delmore

· 5 min read

Faulty Update Bricks Nike 'Self-Lacing' Smart Shoes

Android users who bought the Nike Adapt BB are taking to the Google Play Store to complain. 'Broke my $350 shoes with a Nike update,' reads one review.

Michael Kan

· 2 min read

Patrick Carone

· 1 min read

Puma Teases Self-Lacing Sneaker to Compete With Nike's

Slated for release in 2020, the Puma Fi features a tiny motor, which powers a cable system that 'laces' the training shoe.

Angela Moscaritolo

· 2 min read

Nike's Adapt BB Is an App-Controlled, Self-Lacing Basketball Shoe

An app lets you adjust how it fits around your foot, change its LED colors and more.

Edgar Alvarez

· 4 min read

4 Branding Lessons From Nike's Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.

Manish Dudharejia

· 7 min read

Madison Semarjian

· 2 min read

The Case for Corporate Citizenship

A corporate conscience is compatible with profit and other values not so easily measured.

Igor Makarov

· 7 min read