Nike

News and Trends

Nike Is Entering Into a Subscription Model Business

Plus, a Bay Area startup raises $28 million, and a startup helping podcasters raises $23 million.

8 Controversial Marketing Campaigns That Paid Off

People can tell when you sincerely believe in your message.

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.

Faulty Update Bricks Nike 'Self-Lacing' Smart Shoes

Android users who bought the Nike Adapt BB are taking to the Google Play Store to complain. 'Broke my $350 shoes with a Nike update,' reads one review.

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Nike's Adapt BB Is an App-Controlled, Self-Lacing Basketball Shoe

An app lets you adjust how it fits around your foot, change its LED colors and more.
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The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
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A corporate conscience is compatible with profit and other values not so easily measured.