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Forget about self-driving cars -- these self-lacing sneakers are the next big thing.
For everyone seeking an astronomically expensive and frustrating time suck with no health benefit, there is golf.
In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
The tone of the comments and the subsequent apology from the boxer was too little, too late for Nike.
The deal is the biggest in Nike's history, reports CNBC.
Think Microsoft and Apple made the list? Think again.
What began as a request from a Florida high school student has now become a full-fledged Nike product.
According to a social media firm, the Swoosh took the day.
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Dude, terry cloth isn't just for towels and tracksuits anymore.
Demand for activewear is booming, benefiting companies such as Nike, Under Armour and Lululemon.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.