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Marketing

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.
Technology

We Finally Know When We Can Get Our Hands on Nike's Self-Lacing Sneakers

Forget about self-driving cars -- these self-lacing sneakers are the next big thing.
Golf

Nike Just Validated What I Already Knew: Golf Sucks

For everyone seeking an astronomically expensive and frustrating time suck with no health benefit, there is golf.
Marketing Mistakes

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Nike

Nike Cuts Ties With Boxer Manny Pacquiao Over Homophobic Comments

The tone of the comments and the subsequent apology from the boxer was too little, too late for Nike.
Nike

Brand Power: Nike Signs Lebron James to Lifetime Deal

The deal is the biggest in Nike's history, reports CNBC.
Design

Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled

What began as a request from a Florida high school student has now become a full-fledged Nike product.
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