Nike

Nike, HP and Other Large Corporations Got Away With Not Paying Any Federal Taxes on Their 2020 Profits

At least 55 of America's largest companies avoided federal taxation last year by using certain tax breaks, some of which had been revived during the pandemic.

Justin Chan

Judge Grants Nike's Request to Block Sale of Lil Nas X's Controversial Sneakers

The controversy-courting Grammy winner's Satan Shoes reportedly contain a drop of blood from each member of the MSCHF collective.

Justin Chan

3 Reasons Why a Strong Purpose Is a Good Business Idea

What does the future of entrepreneurship look like? To build a future-proof business, the key lies in your business purpose.

Nike Is Entering Into a Subscription Model Business

Plus, a Bay Area startup raises $28 million, and a startup helping podcasters raises $23 million.

8 Controversial Marketing Campaigns That Paid Off

People can tell when you sincerely believe in your message.

Deep Patel

Faulty Update Bricks Nike 'Self-Lacing' Smart Shoes

Android users who bought the Nike Adapt BB are taking to the Google Play Store to complain. 'Broke my $350 shoes with a Nike update,' reads one review.

Michael Kan

Puma Teases Self-Lacing Sneaker to Compete With Nike's

Slated for release in 2020, the Puma Fi features a tiny motor, which powers a cable system that 'laces' the training shoe.

Nike's Adapt BB Is an App-Controlled, Self-Lacing Basketball Shoe

An app lets you adjust how it fits around your foot, change its LED colors and more.

Edgar Alvarez

4 Branding Lessons From Nike's Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.