Nike: Page 5
6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements
Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Brand Power: Nike Signs Lebron James to Lifetime Deal
The deal is the biggest in Nike's history, reports CNBC.
Can You Guess the Largest Companies by Revenue in Each State? (Infographic)
Think Microsoft and Apple made the list? Think again.
The Real Winner of the Women's World Cup: Nike
According to a social media firm, the Swoosh took the day.
Nike Opens its Largest Store in India
10 Questions to Ask When Designing Your Company's Logo
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Business Ultra-Casual: Would You Wear This Sweat-'Suit' to the Office?
Dude, terry cloth isn't just for towels and tracksuits anymore.
Athletic Apparel Is Lapping the Broader Retail Industry
Demand for activewear is booming, benefiting companies such as Nike, Under Armour and Lululemon.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Connecting Entrepreneurs With Domestic Manufacturers
The Manufacturing Solutions Center is a one-stop shop for inventors and designers who need help getting their ideas through production.
Nike Reportedly Exiting the Wearable Hardware Game
The sportswear company is shifting its focus from hardware to software.
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Secrets of the 10 Most-Trusted Brands
Dreaming of the day your business becomes a household name? Follow these examples.