Netflix Is Rolling Out Hours Worth of Free Fitness Content Just in Time for New Year's Resolutions

The streaming giant will begin its new programming starting December 30.

learn more about Emily Rella

By Emily Rella


The time for New Year's resolutions is right around the corner, and for many, that means doubling down on commitments to health and fitness in an attempt to better themselves.

Netflix is hoping to capitalize on the popular sentiment by announcing a new partnership with Nike that will roll out at the end of this month.

Starting on December 30, the streaming giant will begin providing subscribers with Nike Training Club videos, released in two parts and totaling 30 hours worth of content.

Related: What's Going on With Netflix? Everything You Need to Know About the Company's Massive Fall

The first batch to roll out will include 46 videos divided among five programs, including "Two Weeks to a Stronger Core" and "Feel-Good Fitness." The collection will live under a specialized Nike area of the Netflix app but can also be accessed by simply searching "Nike."

"NTC is the ultimate training partner, providing outstanding guidance, inspiration and motivation to help all athletes reach their fitness goals," a company release said. "The NTC workouts offered in the Netflix collection feature a dozen of Nike's world-class trainers, including Joe Holder, Kirsty Godso and Betina Gozo."

The new initiative, which includes videos designed for people of all fitness levels, will be the first of its kind for Netflix and will likely separate the streaming giant from competitors following a less-than-stellar year.

Amid a crackdown on password sharing and mass layoffs, Netflix has had to up the subscription prices, to the dismay of many loyal users.

Related: Netflix Is Raising Prices in the U.S.

The company is coming off a better-than-expected Q3 2022, with year-over-year revenue growth hitting 6% and has a hopeful outlook as Q4 comes to a close.

"After a challenging first half, we believe we're on a path to reaccelerate growth. The key is pleasing members," Netflix said in a letter to shareholders at the end of the quarter. "It's why we've always focused on winning the competition for viewing every day. When our series and movies excite our members, they tell their friends, and then more people watch, join and stay with us."

As of Thursday afternoon, Netflix was down just over 52% in a one-year period.

Emily Rella

Entrepreneur Staff

News Writer

Emily Rella is a news writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business Solutions

What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers

Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.

Business News

Out With the Kibble and In With the Steak. The World's Richest Dog Has a Net Worth of $400 Million – And a New Netflix Docuseries Too

'Gunther's Millions' is set to unpack the pooch's mysterious fortune and what those around him have done with his inheritance.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.