Marketing
8 Controversial Marketing Campaigns That Paid Off
People can tell when you sincerely believe in your message.
By Deep Patel
Nike | Page 2
Business News
Nike’s Adapt BB Is an App-Controlled, Self-Lacing Basketball Shoe
An app lets you adjust how it fits around your foot, change its LED colors and more.
Business Branding
4 Branding Lessons From Nike’s Colin Kaepernick Ad
The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
Business Accounting
Amazon Surges to $1 Trillion. 3 Things to Know Today.
Stay in the know in 60 seconds.
By Hayden Field
Business News
Nike Features Colin Kaepernick for ‘Just Do It’ Anniversary. 3 Things to Know Today.
Stay in the know in 60 seconds.
By Liz Webber
Business Accounting
Nike Raises Salaries and Chick-fil-A Makes You Do the Cooking! 3 Things to Know Today.
Stay in the know in 60 seconds.
By Liz Webber
Building a Business
The 25 Companies That Gen Zers Dream of Working at
You'll never guess who tops the list.
Building a Business
The Case for Corporate Citizenship
A corporate conscience is compatible with profit and other values not so easily measured.
By Igor Makarov
Thought Leaders
12 Quotes on Leadership, Passion, Hard Work and More from the Entrepreneur Behind Nike Phil Knight
Nike's Phil Knight can teach you a thing or two about entrepreneurship.
By Rose Leadem
Business Branding
Online Sales and the Importance of Branding Your Business From Day 1
One lesson is that the founder of the brand -- unless we're talking Steve Jobs -- shouldn't become the face of the business.
By Thomas Smale
Business Branding
Trust Your Insights More Than Those Big Brands You Envy
Be original, not a copycat.
Building a Business
5 Rules of Marketing That Will Help You Find the Right Niche and Thrive
Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.
Business Ideas
Nike’s Self-Lacing ‘Back to the Future’ Sneaker Is Here and Is Cooler Than You Think
Laces? Where we're going, we don't need to tie laces.
By Dan Bova
Tech
We Finally Know When We Can Get Our Hands on Nike’s Self-Lacing Sneakers
Forget about self-driving cars -- these self-lacing sneakers are the next big thing.
Business Funding
Nike Just Validated What I Already Knew: Golf Sucks
For everyone seeking an astronomically expensive and frustrating time suck with no health benefit, there is golf.
By Gene Marks
Marketing
6 ‘Tone-Deaf’ Ads That Got Companies in Trouble and Damaged Their Brands
In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
By Carolyn Sun
Marketing
Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements
Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
By Carly Okyle
Business News
Brand Power: Nike Signs Lebron James to Lifetime Deal
The deal is the biggest in Nike's history, reports CNBC.
By Jacob Pramuk
Business News
Can You Guess the Largest Companies by Revenue in Each State? (Infographic)
Think Microsoft and Apple made the list? Think again.
Building a Business
The Real Winner of the Women’s World Cup: Nike
According to a social media firm, the Swoosh took the day.
Marketing
10 Questions to Ask When Designing Your Company’s Logo
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Online Presence
Nike’s Instagram Videos Have Helped Boost Following by Over 200 Percent
Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
By Geoff Weiss
Entrepreneurs
Business Ultra-Casual: Would You Wear This Sweat-‘Suit’ to the Office?
Dude, terry cloth isn't just for towels and tracksuits anymore.
Building a Business
Athletic Apparel Is Lapping the Broader Retail Industry
Demand for activewear is booming, benefiting companies such as Nike, Under Armour and Lululemon.
By John Kell
Building a Business
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
By Jim Joseph
Thought Leaders
Connecting Entrepreneurs With Domestic Manufacturers
The Manufacturing Solutions Center is a one-stop shop for inventors and designers who need help getting their ideas through production.
Building a Business
Nike Reportedly Exiting the Wearable Hardware Game
The sportswear company is shifting its focus from hardware to software.
By Laura Entis