Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Since the outlet began tracking the best branded videos on Instagram in April, Nike has grown its following by 200 percent, according to AdWeek. Victoria's Secret also saw a meteoric rise from 4.2 million to 10.5 million followers during the same time.
AdWeek notes that the amount each company has spent on Instagram marketing is unknown, but their "dedication to the platform is paying off." Recent hits, for instance, include this clip of Victoria's Secret models busting a move on the streets of Old San Juan, a timelapse video promoting a new Nike sneaker app and Starbucks' regram in honor of a Valentine's Day promotion.
Earlier this month, Instagram updated its video feature in the vein of Vine with clips that now play in an infinite loop.
A video posted by nike (@nike) on Feb 11, 2015 at 7:23pm PST
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