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Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent


If you've been lax about incorporating video into your business' strategy, new research would suggest it's time to just do it.

Nike via Instagram
The Nike SNKRS Station, an interactive Nike SNKRS App experience.

Iconic sportswear brand increased its Instagram following from 4 million to 12 million since last April, according to a report by AdWeek -- due in no small part to its social video strategy.

Since the outlet began tracking the best branded videos on Instagram in April, Nike has grown its following by 200 percent, according to AdWeek. also saw a meteoric rise from 4.2 million to 10.5 million followers during the same time.

Related: Instagram Just Murdered All of Its Robots

Other notable surges included (1.9 million to 4.2 million followers), the (2.3 million to 4.9 million followers) and (2.3 million to 3.7 million followers.)

AdWeek notes that the amount each company has spent on Instagram is unknown, but their "dedication to the platform is paying off." Recent hits, for instance, include this clip of Victoria's Secret models busting a move on the streets of Old San Juan, a timelapse video promoting a new Nike sneaker app and Starbucks' regram in honor of a promotion.

Earlier this month, Instagram updated its video feature in the vein of Vine with clips that now play in an infinite loop.

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