Get All Access for $5/mo

Instagram Treats Users to Five Fresh, New Filters Their names are predictably funky, but they look pretty sweet.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

OlegDoroshin | Shutterstock.com

For the first time in two years, Instagram is treating its users to a fresh batch of photo filters -- five in all. And, of course, they're named like hipster kids.

Welcome, Aden, Crema, Ludwig, Perpetua and Slumber, in all your subtle beauty.

Related: New Polaroid Camera Lets Users Print Images and Share on Social

The popular photo sharing app, which last week eclipsed Twitter in total monthly users, announced the news in a blog post yesterday. According to Instagram, the added quintet of filters was inspired by the perpetual, crazy-hashtagged gush of art, fashion, photography and design snaps captured by its 300 million plus-member community.

If you haven't tweaked any pics with the new filters already, you should. They're already in your filter tray and they're super easy to use. Bonus for wafflers: You can even preview the filters' effects before committing.

Related: Wish You Could See the World Through an Instagram Filter? Now You Can.

Apparently in the gifting spirit, Instagram also rolled out the ability to add captions to photos last month. In an effort to quell fake accounts, the company also recently introduced Twitter-like verified badges for celebs, professional athletes and other high-profile public figures.

Related: 3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer

Jacob Shaidle launched his barbecue cleaning business Shaidle Cleaning in 2021 when he was just 15.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Meta Says Its New Movie Gen AI Is an Industry First — But a Demo Shows It Isn't Perfect

Movie Gen is too expensive to be released to the public yet, according to Meta's chief product officer.

Business News

Mark Zuckerberg Is Now the World's Second Richest Person, Behind Elon Musk

Meta's CEO jumped ahead of Jeff Bezos in Bloomberg's rankings this week.

Marketing

Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.