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Online Marketing

Online Marketing

Forget Fake News -- It's Fake Traffic You Need to Worry About

One dollar of every three spent advertising online is lost to ad fraud.
Online Marketing

The Hands-Off Method of Online Marketing That's Both Fast and Easy

You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in.
SEO

6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About

SEO marketing trends to help any business thrive in 2019.
Brick and Mortar

What Brick-and-Mortar Retailers Can Learn From Payless's Departure

Blending online and offline fulfillment options is not only possible, it's an absolute must.
Video Marketing

A Business Perspective on the Impact of Production Quality on Video Advertising

A compelling story is far more important that shinier production quality.
Influencer Marketing

Be Careful How 'Fyre'd' up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
Small Business Heroes

How to Land the Digital Marketing Job of Your Dreams

The 'Complete Digital Marketing Super Bundle' is your guide to digital marketing in 2019.
Marketing

How to Take Advantage of Interactive Marketing Right Now

Brands effectively using interactive-content marketing enjoy a steadily growing customer base.
Marketing

Influencer Marketing Is About Relationships, Not Buying Media

Buying media isn't a purely transactional activity.
Small Business Heroes

9 Business Ideas Under $1,000 You Can Run From Anywhere

Go ahead and pull out that swimsuit or leave the pajamas on, you can still be a successful entrepreneur without being tied to an office.
Gifs

How to Use GIFs in Your Marketing to Boost Engagement

GIFs have gone from something mostly teens once used on Tumblr to a cultural online staple today. Why not use them to enliven your social media?
Influencer Marketing

4 Influencer Marketing Secrets Entrepreneurs Need to Know

It's not just about celebrity status and followers
Small Business Heroes

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
Online Marketing

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance

The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities -- like these.