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Online Marketing

Marketing Strategies

4 Marketing Strategies Every Startup Can Afford

You don't need to outspend your competition. You just need to out-think and out-work them.
Social Media Marketing

Stop Using Facebook Ads to Tell the World How Great You Are

If your actions aren't speaker louder than your ads, work more and advertise less.
Online Marketing

3 Marketing Strategies for Raking in Millions

Without results, working hard is nothing to boast about. Quit putting in more hours and start getting more from the hours you put in now.
Google AdWords

The 6 Best Bidding Strategies for Google Keywords

Find out how to start with the fundamentals of bidding by using numbers you can personally see, respond to, and adjust.
Public Relations

New Media Equals New PR Opportunities for Business Owners

Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.
Amazon

Small Businesses Should Be Thankful for Amazon.com

The online giant is anything but a small business killer.
Google AdWords

The Perfect Settings for a Google AdWords Campaign

One wrong choice and your ad campaign could bite the dust. Instead, follow this expert's advice for getting your Google AdWords campaign right from the start.
Social Media

15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts

These top moments reflect larger cultural trends that anyone building a brand can tap into.
Retail Businesses

4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage to Thrive

Online ads and social media are simply new ways to build the loyal customer base successful stores have always needed.
Mobile Marketing

4 Tips for Creating Mobile-First Content That Converts

A mobile-first mindset is crucial to convert your visitors into leads and customers.
Google AdWords

4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

Before you start burning through your Google AdWords budget, use this smart tool to help you match your keywords with real buyers.
Selling Online

10 Growth Hacking Strategies to Triple Your Sales

The better you know your customers, the easier it will be to determine how you can best help them.
Email Marketing

6 Out-of-the-Box Ideas to Keep Your Email Marketing Fresh

Email marketing is a grind but remains the best way to engage customers -- if you keep it fresh.
Online Marketing

Stop Spending So Much Money on Lead Generation and Do This Instead

Always chasing sales, leads and customers is not the way to grow a business.