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Online Marketing

Online Marketing

6 Steps to Leverage Online Events to Start and Grow Your Business

Boost sales, launch new lines, build connections and gain exposure -- all from your laptop or smartphone.
Holiday Marketing

How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.
Marketing Strategies

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Online Marketing

Should You Hire an Agency to Market Your Business?

Erik Huberman lists a few things to look out for when you're considering paying for an agency.
Online Marketing

5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage.
Online Marketing

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.

The 5 Best Website Builders for Entrepreneurs -- and Which to Use When

Looking to create your online portfolio or build a landing page for your business? Here's where to start.
Content Marketing

This Is the Main Reason Few Entrepreneurs Achieve Explosive Revenue Growth Online

It's time to focus on building a group of people in tune with what you put out.
Personalization

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon

Personalized content is becoming more popular in the marketing scene. What has your company done in that context?
Marketing Strategies

No Time for Marketing? Hire a Freelancer.

Whether to market your business is no longer a question.
Online Marketing

These 6 Online Habits Are Common, But They're Killing Your Brand's Credibility

Just because 'everyone's doing it' doesn't mean your brand should follow suit.
Facebook Advertising

How Much Do You Really Need to Spend on Facebook to See Profits?

Take a closer look at the numbers while advertising on the social platform.
Online Marketing

Don't Make These 4 Blunders When You're Trying to Build Your Audience

Marketing is often the culprit. Here's how to fix the most common errors, or avoid them altogether.