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Online Marketing

Small Business Heroes

9 of Last Year's Most Creative Marketing Ideas Can Help You Brainstorm for 2019

If you're looking to start a new marketing campaign, consider these successful ones from major brands.
Small Business Heroes

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

How many people would reach out and wonder (or complain) if you didn't send out that next email blast?
Mobile Commerce

Customer Intent Has Changed. Have You?

With mobile capabilities in hand, consumer interest can shift to intent almost immediately.
Online Marketing

6 Steps to Leverage Online Events to Start and Grow Your Business

Boost sales, launch new lines, build connections and gain exposure -- all from your laptop or smartphone.
Holiday Marketing

How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.
Small Business Heroes

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Online Marketing

Should You Hire an Agency to Market Your Business?

Erik Huberman lists a few things to look out for when you're considering paying for an agency.
Online Marketing

5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage.
Small Business Heroes

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.

The 5 Best Website Builders for Entrepreneurs -- and Which to Use When

Looking to create your online portfolio or build a landing page for your business? Here's where to start.
Content Marketing

This Is the Main Reason Few Entrepreneurs Achieve Explosive Revenue Growth Online

It's time to focus on building a group of people in tune with what you put out.
Personalization

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon

Personalized content is becoming more popular in the marketing scene. What has your company done in that context?