Online Marketing

10 Overrated Marketing Trends
Marketing

10 Overrated Marketing Trends

Make sure you always know the reasons and numbers behind your marketing plan.
10 Tips for Millennial Marketing
Millennials

10 Tips for Millennial Marketing

Focus on mobile, and make sure you have a coupon ready.
Christina Baldassarre
4 Online Marketing Tactics to Advertise Your Import/Export Business
Online Marketing

4 Online Marketing Tactics to Advertise Your Import/Export Business

With these four methods, marketing your import-export business is just a click away.
The Staff of Entrepreneur Media, Inc.
Why Every Marketing Channel Won't Work for Your Business
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Jonathan Long
Fixating On How You're Different Can Hurt Your Marketing
Branding

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Kimanzi Constable
Ask the Expert: Does Your Company Really Need to Focus on SEO?
Ask the Expert

Ask the Expert: Does Your Company Really Need to Focus on SEO?

Digital marketing expert Ryan Bonnici says 'yes' and 'no.'
Ryan Bonnici
Social Currency and Your Circle of Influence
Relationships

Social Currency and Your Circle of Influence

Your great idea goes nowhere without people who have confidence in you and will help you succeed.
Gerard Adams
5 Tactics That Haven't Worked For Digital Marketers Until Now
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Eric Samson
Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Jim Joseph
4 Annoying Online Marketing Tactics to Stop Right Now
Online Marketing

4 Annoying Online Marketing Tactics to Stop Right Now

You have no hope of selling a potential customer anything if your marketing gets on their nerves.
Jonathan Long
6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority
Online Marketing

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Driving random traffic to your site is mostly a waste of time. Developing an engaged customer base is the goal.
Jacob Baadsgaard
10 Free Online Marketing Courses to Try Today (Infographic)
Infographics

10 Free Online Marketing Courses to Try Today (Infographic)

Boost your marketing skills with these online resources -- for free.
Rose Leadem
4 Dumb SEO Tactics That Will Get Your Site Penalized
SEO

4 Dumb SEO Tactics That Will Get Your Site Penalized

As you plan your strategy for the year, here are four things to watch out for.
Andrew Medal
3 Questions to Ask Yourself Before Diving Into Video Marketing
Video

3 Questions to Ask Yourself Before Diving Into Video Marketing

According to the data, videos trump photos on social media.
Jim Rudden
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.