Online Marketing News & Topics

Online Marketing

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance

The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities -- like these.

Nick Chasinov | 5 min read

lifestyle entrepreneur

4 Essential Tactics for Building a Lifestyle Business

You have everything you need to build a successful lifestyle business.

Kimanzi Constable | 5 min read

SEO

5 Tips for Choosing Your Next SEO Firm

What to do (and what not to do) before inking your next SEO deal.

Scott McGovern | 8 min read

Marketing

4 Strategies to Supercharge Your Online Marketing

Develop content that makes sense for mobile consumption.

Dmitry Dragilev | 6 min read

Small Business Heroes

9 of Last Year's Most Creative Marketing Ideas Can Help You Brainstorm for 2019

If you're looking to start a new marketing campaign, consider these successful ones from major brands.

Jonathan Long | 5 min read

Facebook Advertising

The Facebook Ads Strategy That Can't Lose

It's a numbers game.

Martin Smith | 6 min read

Online Marketing

The 3 Costliest Mistakes I've Made Launching A New Website (So Far)

Even good ideas need proper execution.

Gene Marks | 5 min read

Small Business Heroes

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

How many people would reach out and wonder (or complain) if you didn't send out that next email blast?

Seth Godin | 6 min read

Mobile Commerce

Customer Intent Has Changed. Have You?

With mobile capabilities in hand, consumer interest can shift to intent almost immediately.

Michael Jaconi | 6 min read

Online Marketing

6 Steps to Leverage Online Events to Start and Grow Your Business

Boost sales, launch new lines, build connections and gain exposure -- all from your laptop or smartphone.

Abdo Riani | 6 min read

Holiday Marketing

How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.

Brian Handly | 5 min read