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Online Marketing

9 of Last Year's Most Creative Marketing Ideas Can Help You Brainstorm for 2019
Small Business Heroes

9 of Last Year's Most Creative Marketing Ideas Can Help You Brainstorm for 2019

If you're looking to start a new marketing campaign, consider these successful ones from major brands.
Jonathan Long | 5 min read
The Facebook Ads Strategy That Can't Lose
Facebook Advertising

The Facebook Ads Strategy That Can't Lose

It's a numbers game.
Martin Smith | 6 min read
The 3 Costliest Mistakes I've Made Launching A New Website (So Far)
Online Marketing

The 3 Costliest Mistakes I've Made Launching A New Website (So Far)

Even good ideas need proper execution.
Gene Marks | 5 min read
The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It
Small Business Heroes

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

How many people would reach out and wonder (or complain) if you didn't send out that next email blast?
Seth Godin | 6 min read
Customer Intent Has Changed. Have You?
Mobile Commerce

Customer Intent Has Changed. Have You?

With mobile capabilities in hand, consumer interest can shift to intent almost immediately.
Michael Jaconi | 6 min read
6 Steps to Leverage Online Events to Start and Grow Your Business
Online Marketing

6 Steps to Leverage Online Events to Start and Grow Your Business

Boost sales, launch new lines, build connections and gain exposure -- all from your laptop or smartphone.
Abdo Riani | 6 min read
How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey
Holiday Marketing

How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.
Brian Handly | 5 min read
2 Risk-Taking Marketers Discuss Where the Industry Is Headed
Small Business Heroes

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Carlos Gil | 1 min read
Should You Hire an Agency to Market Your Business?
Online Marketing

Should You Hire an Agency to Market Your Business?

Erik Huberman lists a few things to look out for when you're considering paying for an agency.
Business Rockstars | 2 min read
5 Online Marketing Tips for Small Businesses in Competitive Service Industries
Online Marketing

5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage.
Jonathan Long | 5 min read
Why Your Approach to A/B Testing Is Costing You Sales
Small Business Heroes

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.
Karl Wirth | 6 min read
The 5 Best Website Builders for Entrepreneurs -- and Which to Use When

The 5 Best Website Builders for Entrepreneurs -- and Which to Use When

Looking to create your online portfolio or build a landing page for your business? Here's where to start.
Hayden Field | 6 min read
This Is the Main Reason Few Entrepreneurs Achieve Explosive Revenue Growth Online
Content Marketing

This Is the Main Reason Few Entrepreneurs Achieve Explosive Revenue Growth Online

It's time to focus on building a group of people in tune with what you put out.
Kimanzi Constable | 4 min read
How This One Audience Behavior Dramatically Affects Your Digital Marketing
Online Marketing

How This One Audience Behavior Dramatically Affects Your Digital Marketing

'Context' is the magic word.
Business Rockstars | 2 min read
3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon
Personalization

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon

Personalized content is becoming more popular in the marketing scene. What has your company done in that context?
Toby Nwazor | 5 min read