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Online Marketing

SEO

Look Out for These 5 Signs of Black Hat SEO

Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.

10 Tips for Creating Landing Pages That Convert the Most Prospects

Once you've attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.

'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.

7 Reasons Why SEO Matters for Every Startup

No matter how lean your startup, you can at least afford do-it-yourself SEO.

Forget Fake News -- It's Fake Traffic You Need to Worry About

One dollar of every three spent advertising online is lost to ad fraud.

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Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.