Online Marketing

Marketing

How to Know if an Online Marketing Expert is Actually Credible

We've all heard of "SEO experts," "thought leaders" or "best-selling authors" who claim to have the perfect strategies to boost your bottom line. Here's how to tell if they're legit.

John Boitnott | 6 min read

				
Service Businesses Need a Digital Revolution: Here's How You Do ItMore people are spending time at home and buying online. Service businesses need to meet them there.

				JC Hite
			
					|			4 min read
			
Are You Sitting on a Customer Retention Goldmine?Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion. 

				Troy Osinoff
			
					|			6 min read
			
How to Leverage Paid Social Media With RetargetingThe more people engage with your ad and post, the more likely it is to be seen by people outside your target audience.

				Amanda Robinson
			
					|			4 min read
			
5 Tips for Creating Social Media Videos That Get NoticedIf you follow some basic rules, you'll be an expert in no time.

				Stephanie Liu
			
					|			5 min read

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Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.