Online Marketing

News and Articles About Online Marketing

10 Mistakes Content Marketers Make (And How To Avoid Them)
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10 Mistakes Content Marketers Make (And How To Avoid Them)

Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business.
Chirag Kulkarni
3 Ways to Showcase Your Product's Quality Online
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3 Ways to Showcase Your Product's Quality Online

There are just a few reliable techniques on a website for getting customers to "feel the quality" of your product.
David Leonhardt
6 Strategies to Stand Out on Social Media
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6 Strategies to Stand Out on Social Media

Be creative and be tenacious in your social media marketing.
Stephen Key
An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign
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An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign

The author of Contagious shares his insights on the elements of a viral marketing campaign.
Deep Patel
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
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'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Jim Joseph
10 Free SEO Resources Every Marketer Should Use
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10 Free SEO Resources Every Marketer Should Use

Experiment with these tools to see how they can best fit into your strategy.
Jayson DeMers
Why Marketing Is Not the Job for the Lazy
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Why Marketing Is Not the Job for the Lazy

Marketers are faced with more and more challenges to get their message out to target audiences.
Lesya Liu
5 Companies That Excel at Video Marketing
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5 Companies That Excel at Video Marketing

Video marketing techniques provide companies greater engagement with customers than ever before.
Ayodeji Onibalusi
9 Secrets for Taking Your Ecommerce Startup to Social-Media Bliss
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9 Secrets for Taking Your Ecommerce Startup to Social-Media Bliss

Getting known on the internet comes easily to some self-promoters but everybody can learn to do it.
Ellie Martin
3 Tips for Creating Sponsored Content That Engages Consumers
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3 Tips for Creating Sponsored Content That Engages Consumers

With the right tools your sponsored post will generate results for your brand.
Sarah Ware
4 Ways to Sell More Using 'Customer Journey Optimization' Strategy
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4 Ways to Sell More Using 'Customer Journey Optimization' Strategy

An efficient customer journey will improve your conversion rate.
Ehsan Jahandarpour
The Perfect Formula for an 'All-in-1' Online Marketing Strategy
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The Perfect Formula for an 'All-in-1' Online Marketing Strategy

Your goal should be a seamless unification of tactics, to create an engine that consistently funnels traffic back to your site.
Jayson DeMers
Clinton vs. Trump: Who's Winning At Online Marketing? (Infographic)
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Clinton vs. Trump: Who's Winning At Online Marketing? (Infographic)

Long before these two battle it out in voting booths, they'll need to win the fight for online marketing.
Jayson DeMers
5 Ways to Improve Your Online Presence
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5 Ways to Improve Your Online Presence

Relying on search engines and social networks to deliver your message can be scary. One algorithm change could make or break your company's success online.
Peter Daisyme
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.