Online Marketing

Online Marketing

Seth Godin on Marketing and Harper Lee's One-Star Reviews

The author and businessman offers his wisdom in this casual conversation.

3 Powerful Uses of Machine Learning in Marketing

Machine learning is proving to be powerful for brands and marketers alike. Here's how.

6 Ways to Use Instagram to Boost Your Business, According to a Product Manager at Adobe

In her role at Adobe, Veronica Belmont works to help people bring their ideas to the masses on social media. One of her tips: Create a content calendar for Instagram.

6 Simple Tips to Get More Search Results for Your Website

Find your brand name in the top Google results with these strategies.

5 Automated Email Marketing Messages All Ecommerce Businesses Should Use

Email marketing automation can save you time and increase revenues. Here are five messages you can set up and start using now.

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Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.