Online Marketing

Marketing

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
Facebook Advertising

5 Advertising Strategies for Entrepreneurs Coping With Facebook's Revised News Feed

Facebook has been the advertising comfort zone for many businesses. It might be time to get out.
Email

6 Keys to Email Marketing Success

Use these smart strategies to improve your email success.
Customer Engagement

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
Artificial Intelligence

Ready or Not, It's Time to Embrace AI

Focus less on what could go wrong and more on what AI can do for you.
Google AdWords

Automate the Grunt Work with a Google AdWords Script

By using an AdWords script, you can spend less time on mundane tasks like bid management and more time on strategy and your relationships with customers and clients.
Marketing

Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

You don't need $5 million to advertise like major brands.
Marketing

Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

With the proliferation of voice-activated devices and wearables, businesses may need to rethink how they interact with consumers.
Online Marketing

Why Ecommerce Owners Must Create Google Shopping Campaigns

Follow these steps to earn a better ROI and a higher CTR for your ad campaigns.
Marketing

Best Tips for Creating Google Display Ads and Landing Pages

With Google Display Ads, you can do live, real-world market research on advertising styles, then plan your online ad strategy based on concrete numerical results.
Advertising

Don't Get Left Behind by the New Online Advertising Standards

Creating ads that don't deliver is just as harmful as not creating ads at all.
Marketing

The 4 Most Common Troubleshooting Scenarios and What to Do About Them

When your Facebook ads tank, use these tips to figure out what went wrong so you can change them and get them working for you.
Marketing

How Marketing and Advertising Are Bound to Change In 2018

Ad blockers, live video and AI present opportunities as well as challenges.
Side Hustle

5 Ways to Grow Your Side Hustle Into a Full-Time Income

If you're making a couple of bucks on the side you are much closer to a real business than you might realize.
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