Online Reviews
News and Articles About Online Reviews
Marketing Bootcamp ![Tim Murphy]()
6 Rules for Influencing How Customers Will Review Your Brand
Just one bad review can have a devastating impact.
Marketing Bootcamp ![Nathan Sinnott]()
Why Big Businesses Must Proactively Manage Their Online Reputations
Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Customer Experience ![Aimee Millwood]()
A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Marketing Bootcamp ![Luke Lappala]()
You Just Got a Bad Media Review. Now, What?
First, take a deep breath. Then ask your fans for their help.
Online Reviews ![Heather Ripley]()
Using Online Reviews to Win New Customers
Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Customer Experience ![Jeff Booth]()
Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.
Here are ways to develop customer loyalty when the competition is a click away.
Marketing Bootcamp ![Jeremy Gin]()
6 Ways Startups Can Use Reviews to Boost Business
Are you a startup? You may have the most to gain from positive customer reviews.
Airbnb
Partiers Beware: Airbnb Will Let Neighbors Complain Online
The home-rental giant announced Monday that the company will begin rolling out a new online comment and complaint feature.
Ecommerce ![Matthew Toren]()
5 Things Ecommerce Customers Actually Want From Your Store
The extensive data on e-tail purchase patterns doesn't lie.
Websites ![Tom Huddleston, Jr.]()
Fandango Buys Rotten Tomatoes and Flixster
Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month.
Reputation Management ![Peter Daisyme]()
4 Key Metrics In Repairing Your Reputation Online
It only takes one mistaken tweet to obliterate years of good deeds.
Customer Experience ![Jeremy Gin]()
7 Ways to Use Negative Customer Feedback to Beat the Competition
You can learn a lot about -- and how to improve -- your company from unhappy customers.
Marketing Bootcamp ![John Boitnott]()
3 Fatal Ecommerce Mistakes You Must Not Make
You can't predict everything that might cause a customer to abandon their shopping cart but these three moves are known losers.
Marketing Bootcamp
Legal Tips for Using Customer Testimonials
While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.