Online Reviews

News and Articles About Online Reviews

Online Reviews Are the New Social Proof
Marketing Bootcamp

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Chris Campbell
6 Rules for Influencing How Customers Will Review Your Brand
Marketing Bootcamp

6 Rules for Influencing How Customers Will Review Your Brand

Just one bad review can have a devastating impact.
Tim Murphy
Why Big Businesses Must Proactively Manage Their Online Reputations
Marketing Bootcamp

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Nathan Sinnott
A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Customer Experience

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Aimee Millwood
You Just Got a Bad Media Review. Now, What?
Marketing Bootcamp

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Luke Lappala
Using Online Reviews to Win New Customers
Online Reviews

Using Online Reviews to Win New Customers

Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Heather Ripley
Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.
Customer Experience

Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.

Here are ways to develop customer loyalty when the competition is a click away.
Jeff Booth
6 Ways Startups Can Use Reviews to Boost Business
Marketing Bootcamp

6 Ways Startups Can Use Reviews to Boost Business

Are you a startup? You may have the most to gain from positive customer reviews.
Jeremy Gin
Partiers Beware: Airbnb Will Let Neighbors Complain Online
Airbnb

Partiers Beware: Airbnb Will Let Neighbors Complain Online

The home-rental giant announced Monday that the company will begin rolling out a new online comment and complaint feature.
5 Things Ecommerce Customers Actually Want From Your Store
Ecommerce

5 Things Ecommerce Customers Actually Want From Your Store

The extensive data on e-tail purchase patterns doesn't lie.
Matthew Toren
Fandango Buys Rotten Tomatoes and Flixster
Websites

Fandango Buys Rotten Tomatoes and Flixster

Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month.
Tom Huddleston, Jr.
4 Key Metrics In Repairing Your Reputation Online
Reputation Management

4 Key Metrics In Repairing Your Reputation Online

It only takes one mistaken tweet to obliterate years of good deeds.
Peter Daisyme
7 Ways to Use Negative Customer Feedback to Beat the Competition
Customer Experience

7 Ways to Use Negative Customer Feedback to Beat the Competition

You can learn a lot about -- and how to improve -- your company from unhappy customers.
Jeremy Gin
3 Fatal Ecommerce Mistakes You Must Not Make
Marketing Bootcamp

3 Fatal Ecommerce Mistakes You Must Not Make

You can't predict everything that might cause a customer to abandon their shopping cart but these three moves are known losers.
John Boitnott