Online Reviews

Bad Yelp Review? It Could Be the Weather.

Research shows a strong correlation between bad weather and unhappy customer reviews.

Gene Marks

· 4 min read

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built.

Peter Mühlmann

· 5 min read

Anonymous Online Detractors Shattering Your Confidence?

Your messaging is only part of the equation when it comes to your business's reputation. Reviews, both good and bad, are the other part, and they're not under your control. Here's a path forward.

Daniel Neiditch

· 5 min read

5 Tips for Getting More Online Reviews for Your Small Business

A good old-fashioned 'thank you' online or in person goes a long way toward convincing customers to give you 'stars.'

Syed Balkhi

· 6 min read

Here's How to Get Your Customers to Leave Positive Reviews (And Why You Can't Afford Not To)

If you can get customers to leave you reviews, your business will grow, and your customers will trust you more and more.

Brian Greenberg

· 7 min read

Don't Dread the 1-Star Review -- Capitalize on It

Customers don't trust a business with only perfect reviews.

Ryan Bonnici

· 5 min read

How to Deal With Fake Negative Reviews (Infographic)

Almost everybody reads online reviews. That's why it's vital to weed out the fakes.

Rose Leadem

· 2 min read

California's Supreme Court Ruled Yelp Doesn't Have to Take Down Negative Reviews. What Does That Mean for Your Business?

Business owners have to pay attention to online reviews because they can have a huge impact.

Dan Goldstein

· 6 min read

This Guy Fooled TripAdvisor Into Ranking His Garden Shed the Top Restaurant in London

Online reviews are supposedly the gold standard for judging a business but, seriously, not all that glitters is gold.

Gene Marks

· 4 min read

7 Digital Marketing Strategies for Franchises (Infographic)

Here's how to use the power of search, social media, email and more to increase your visibility.

Emily Conklin

· 1 min read

Respect People's Right to Review Your Company Online, Even When There's Bitching Involved.

"Asking if a company has ever had a bad review online is like asking if someone's ever been on a bad date," said one president.

Heather R. Huhman

· 6 min read