Online Reviews: Page 8

Marketing

How to Spin a Bad Online Review

Don't let a negative customer experience define your company's brand. Here's how to fix things.

Social Media

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.

Business News

Beyond the Boycotts: Meet Yelp's Small-Business Evangelist

Darnell Holloway is the go-to executive for bridging the sometimes big divide between it and small-business owners who complain about bad reviews.

Legal

FTC Takes No Action Against Yelp Following Year-Long Investigation Into Review System

Despite outcry from small-business owners, this marks the second inquiry by the FTC that has resulted in no further action, according to Yelp.

Social Media

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.

Social Media

Why Franchise Owners Have to Be Especially Careful on Social Media

For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.

Social Media

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.

Marketing

Don't Make These Customer Review Monitoring Mistakes

Our experts give you a strategy to monitor your online reputation.

Marketing

Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever

In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.

Social Media

New Legislation Would Make Banning Negative Yelp Reviews Illegal

Your right to write angry Yelp reviews may soon become law.

Marketing

Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'

Businesses don't have the right to pre-existing good reviews, the court said.

Social Media

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.

Marketing

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.

Marketing

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?

Growing a Business

No Longer Hawkers, Modern Street Teams Can Help Build Your Online Presence

There's nothing like a real live person to greet and assist customers upon arrival to your location.