Online Reviews | Page 3

Just one bad review can have a devastating impact.

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.

First, take a deep breath. Then ask your fans for their help.

Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.

Here are ways to develop customer loyalty when the competition is a click away.

Are you a startup? You may have the most to gain from positive customer reviews.

The home-rental giant announced Monday that the company will begin rolling out a new online comment and complaint feature.

Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month.

It only takes one mistaken tweet to obliterate years of good deeds.

You can learn a lot about -- and how to improve -- your company from unhappy customers.

You can't predict everything that might cause a customer to abandon their shopping cart but these three moves are known losers.

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.

How buyers and sellers alike benefit from the company's legendary online reviews.

Because if you can't get reviews for your ecommerce product, you may as well not be in business.

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.

Online reviews do more for your business than just look good on external sites.

The old-fashioned method can still be the most effective in today's tech-heavy world.

An unhappy team member can be your worst enemy if he or she is seeking revenge. Here's how to prevent an insider from destroying your brand.

Research shows how even an average 3-star rating for your business can hurt your bottom line.

Only one negative online review can destroy your company's reputation. Here's how to prevent that from happening.