Marketing
Consumers View 5-Star Reviews as Too Good to Be True
Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Online Reviews | Page 4
Business News
What’s Behind Yelp’s Terrible, Horrible, No Good, Very Bad Week
The company reported a loss, a co-founder left and the stock nose-dived.
Building a Business
Yelp Founder Said to Temporarily Call Off Sale Talks
The company's shares fell as much as 15 percent to a two-year low on the news.
By Reuters
Business News
Amazon Is Overhauling Its Reviews System to Make It Much More Useful
The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
By Killian Bell
Online Presence
Feeling the Sting of Recent Rotten Reviews on Yelp?
Here are four strategies for how to turn things around.
By Brian Moran
Business News
Yelp Might Be Exploring a Sale
The consumer review website has put itself on the block for as much as $3.5 billion, one report says.
By Reuters
Building a Business
When Customers Call Your Baby Ugly: Handling Negative Online Reviews
Three things you need to know before you hit reply.
By Lida Citroën
Building a Business
Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews
Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
Business News
Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason
A new documentary apparently shows alleged abuses by the customer review service.
By Myles Udland
Building a Business
How to Get Online Customers to Find You and Trust You
Content marketing is a must these days for almost every business. Find out how to do it right.
Marketing
How to Spin a Bad Online Review
Don't let a negative customer experience define your company's brand. Here's how to fix things.
Online Presence
6 Better Responses to a Bad Review Than Yelling or Sulking
Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
By Cris Burnam
Business News
Beyond the Boycotts: Meet Yelp’s Small-Business Evangelist
Darnell Holloway is the go-to executive for bridging the sometimes big divide between it and small-business owners who complain about bad reviews.
Business Legal
FTC Takes No Action Against Yelp Following Year-Long Investigation Into Review System
Despite outcry from small-business owners, this marks the second inquiry by the FTC that has resulted in no further action, according to Yelp.
By Geoff Weiss
Online Presence
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
By Kate Taylor
Online Presence
Why Franchise Owners Have to Be Especially Careful on Social Media
For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
Online Presence
Got a Bad Yelp Review? Here’s How to Defend Your Business Online. (Infographic)
With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
By Laura Entis
Marketing
Don’t Make These Customer Review Monitoring Mistakes
Our experts give you a strategy to monitor your online reputation.
By Jacob Hall
Marketing
Why This Bay Area Bistro Wants to Be Yelp’s Worst-Rated Restaurant Ever
In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.
By Geoff Weiss
Online Presence
New Legislation Would Make Banning Negative Yelp Reviews Illegal
Your right to write angry Yelp reviews may soon become law.
By Kate Taylor
Marketing
Appeals Court Rules That Yelp’s Ad Sales Tactics Aren’t Extortion, Just ‘Hard Bargaining’
Businesses don't have the right to pre-existing good reviews, the court said.
By Laura Entis
Online Presence
5 Predictions About the Growing Power of Online Customer Reviews
The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
By Tomer Tagrin
Marketing
Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke
Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
By Kate Taylor
Marketing
Behind the Curtain of Yelp’s Powerful Reviews
The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
By Leigh Held
Building a Business
No Longer Hawkers, Modern Street Teams Can Help Build Your Online Presence
There's nothing like a real live person to greet and assist customers upon arrival to your location.
Online Presence
6 Ways to Harness the Power of Review Sites
A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
Building a Business
Satisfy Customers With These 5 Pointers, Then Expect More Customers
In the age of social media, both positive and negative reviews can spread like wildfire.
By Alex Bäcker