Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.

learn more about Laura Entis

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

From retailers to service providers and restaurants, businesses receive a noticeable uptake if they receive positive write-ups on user-generated review sites. On average, a one-star increase on Yelp leads to a 5 to 9 percent increase in a business's revenue, according to an infographic provided by Chatterbox, a company that builds customer-engagement platforms for marketing purposes. On the flip side, one negative review can cost you 30 customers.

Clearly, online reviews are serious business. And they are becoming increasingly important: By 2017, millennials -- a group whose purchasing decisions are disproportionately impacted by customer-reviews -- will have the most spending power of any generation.

Related: Behind the Curtain of Yelp's Powerful Reviews

Unfortunately, it's easy for your business's online reputation to get sullied. Cranky customers, disgruntled employees and even sneaky competitors can barrage your business with nasty social media mentions and online reviews. In fact, a whopping 45 percent of customers share their negative experiences over social media, while 35 percent post them on review sites.

All this online negativity can be very damaging, which is why it's essential you respond to bad reviews in a prompt and appropriate fashion.

For more insight, check out the infographic below to learn not just how to respond to negative reviews but also how to encourage positive ones for your business.

Click to Enlarge+
Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

Related: 6 Ways to Harness the Power of Review Sites

Laura Entis
Laura Entis is a reporter for Fortune.com's Venture section.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Innovation

The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.

Business News

Police: 82-Year-Old Woman Found Alive at New York Funeral Home After Being Pronounced Dead

The woman was found breathing almost three hours after she was pronounced dead.

Business News

'Our Kids Aren't Even Safe To Order Food': Mother Outraged After DoorDash Employee Uses App to Flirt With Teen Daughter

One mom is going viral on TikTok after catching a DoorDash employee attempting to flirt with her 15-year-old daughter through the messaging service provided through the platform.

Business News

An NFL Rookie Scores a $514,000 Jackpot in Las Vegas

Los Angeles Rams running back Ronnie Rivers sat down to play 3-card poker and left a half million dollars richer.

Business News

'Completely Absurd': The Average U.S. Male Can't Fit Into Universal Studio's New 'Blatantly Fatphobic' Mario Kart Ride

Mario Kart: Bowser's Challenge formally opens to the public as a part of Super Nintendo World inside of Universal Studios Hollywood on February 17.

Business Ideas

How to Make Thousands of Dollars on the Side As a Virtual Assistant

Apply your skills and experience to create a lucrative virtual assistant side hustle or full-time business.