Online Reviews: Page 7

Marketing

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.

Marketing

How Online Customer Reviews Help SEO and Drive Sales Growth

But, beware: Bad reviews hurt you more than you think.

Growing a Business

The Simple Way to Vet a Potential Business Partner

It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.

Thought Leaders

6 Keys to a Positive Online Presence and Reputation

People who can't find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide.

Business News

What's Behind Yelp's Terrible, Horrible, No Good, Very Bad Week

The company reported a loss, a co-founder left and the stock nose-dived.

Business News

Yelp Founder Said to Temporarily Call Off Sale Talks

The company's shares fell as much as 15 percent to a two-year low on the news.

Business News

Amazon Is Overhauling Its Reviews System to Make It Much More Useful

The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.

Social Media

Feeling the Sting of Recent Rotten Reviews on Yelp?

Here are four strategies for how to turn things around.

Business News

Yelp Might Be Exploring a Sale

The consumer review website has put itself on the block for as much as $3.5 billion, one report says.

Growing a Business

When Customers Call Your Baby Ugly: Handling Negative Online Reviews

Three things you need to know before you hit reply.

Business News

Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews

Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.

Business News

Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason

A new documentary apparently shows alleged abuses by the customer review service.

Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.

Marketing

How to Spin a Bad Online Review

Don't let a negative customer experience define your company's brand. Here's how to fix things.

Social Media

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.