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Online Reviews

Product Reviews

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Online Reviews

Using Online Reviews to Win New Customers

Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Customer Loyalty

Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.

Here are ways to develop customer loyalty when the competition is a click away.
Online Reviews

6 Ways Startups Can Use Reviews to Boost Business

Are you a startup? You may have the most to gain from positive customer reviews.
Airbnb

Partiers Beware: Airbnb Will Let Neighbors Complain Online

The home-rental giant announced Monday that the company will begin rolling out a new online comment and complaint feature.
Ecommerce

5 Things Ecommerce Customers Actually Want From Your Store

The extensive data on e-tail purchase patterns doesn't lie.
Websites

Fandango Buys Rotten Tomatoes and Flixster

Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month.
Reputation Management

4 Key Metrics In Repairing Your Reputation Online

It only takes one mistaken tweet to obliterate years of good deeds.
Customer Feedback

7 Ways to Use Negative Customer Feedback to Beat the Competition

You can learn a lot about -- and how to improve -- your company from unhappy customers.
Ecommerce

3 Fatal Ecommerce Mistakes You Must Not Make

You can't predict everything that might cause a customer to abandon their shopping cart but these three moves are known losers.
Testimonials

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Product Reviews

6 Reasons Why Amazon Product Reviews Matter to Merchants

How buyers and sellers alike benefit from the company's legendary online reviews.
customer reviews

8 Ways to Skyrocket Real User Reviews for Your Ecommerce Products

Because if you can't get reviews for your ecommerce product, you may as well not be in business.
Online Reviews

5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
SEO

How Important Are Reviews for SEO?

Online reviews do more for your business than just look good on external sites.