Press Coverage: Page 8
Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Mobile and web innovations can make managing public relations in the digital age faster and easier.
When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
An expert in PR offers his best advice for attracting media attention.
Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
Here are seven tips to increase brand awareness and press reach
Gain clarity about your message and the audience before you launch your own PR campaign.
There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.