Marketing
PR Isn’t Dead. It Just Needs to Speak AI.
I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.
Press Coverage
Building a Business
The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?
A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.
Building a Business
If You Aren’t Betting on the Media Industry, You Are Losing a Competitive Edge — Here’s Why.
Building or acquiring media assets is an increasingly popular strategy adopted by creative entrepreneurs and startups looking to leverage the industry's unique characteristics.
By Arian Adeli
Marketing
5 Ways to Get on the Media’s Good Side (and Stay There)
When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there.
Marketing
How to Align Your PR and Marketing Strategies to Get More Out of Both
A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.
By Jason Simms
Online Presence
Is There Still a Need for Press Releases When Newspapers Are Going Extinct?
The traditional concept of "press" may have changed between the 20th and 21st centuries, but the time-proven value of a press release crafted specifically with the current marketplace in mind is still very much on trend and in fashion.
Marketing
Drive Demand For Your Brand With These 5 Proven Digital Marketing Strategies
If you want to level up your brand and become a leader in your industry, try these five tips.
By Greg Heaps
Building a Business
This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It
Once you get past this, you'll find getting coverage is easier.
By Kelsey Kloss
Online Presence
Why Is Your Competitor Getting News Coverage When You’re Better Than Them? Here are 6 Ways to Outcompete Your Competitor for News Coverage
Here is what you can do to get your own name out there in the media, get a leg up on the competition and regain or maintain sure footing in your industry.
Business Operations & Logistics
How to Respond When You’re the Target of Bad Press
You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
Thought Leaders
5 Media Strategies Every Entrepreneur Needs to Know
Share your brand's message more effectively by preparing with these strategies ahead of time.
By Kelsey Kloss
Online Presence
5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.
By Kelsey Kloss
Marketing
PR Isn’t Rocket Science — But Elon Musk Wants You to Think It Is
Reading between the lines of Musk's public disdain for public relations and manufactured press.
By Conrad Egusa
Thought Leaders
Facing a PR Nightmare? Here’s What to Look for in a PR Firm for Reputation Management and Defense
Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.
By Adam Horlock
Marketing
3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process
Increase your sales and become an authority in your industry.
Online Presence
Why Media Coverage Is Your Most Powerful Sales Tool
Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.
By Kristen Shea
Business Operations & Logistics
It’s Never Too Late to Invest in PR — But It Still Needs to Be Done at the Right Time. Here’s How to Know You’re Ready.
You don't need a PR strategy right when you launch your business in order to be successful, but you do need to know when it's time to start. Here are three ways you can tell you're ready to invest in it.
By David Martin
Business Operations & Logistics
Harness This Effective Public Relations Practice for A Better Online Presence
Your business may be caught up in new marketing, but effective marketing comes by connecting directly to journalists and your audience
Marketing
4 Reasons Press Releases Remain a Valuable Marketing Tool
Underutilized yet so effective, the press release is still a powerful asset for any business. These tips and tricks for creating an impactful press release will hit home with journalists and dream prospects.
By April White
Building a Business
8 Reputation Management Dos & Dont’s When Trying to Recover From an SEC Press Release
Here are some reputation management tips to facilitate a speedy recovery in the wake of an SEC press release.
By Ryan Blanch
Marketing
Why You Should Use AI to Write Your Business’s Press Material
An AI-generated press release is a great way to get information about your company out there. Here's why.
Business Operations & Logistics
How to Get Your Business Better PR
Growing a business takes more than marketing and ads.
Online Presence
Decentralized PR: How Twitter Becomes the Tech Newsroom
Still sending that press release? In 2022 you might want to reconsider.
Business Operations & Logistics
How to Use Different Social-Media Platforms to Build Press Relationships
Here's how to make the critical press connections that help your company get featured.
By Natasha Zo
Tech
How to Leverage Artificial Intelligence in Public Relations
Yes, robots could be used to write press releases, but this isn't the future of the industry.
Thought Leaders
Dear Brit: ‘How Do I Get Press Coverage for My Business?’
In her monthly column for 'Entrepreneur,' Brit Morin answers reader questions about how to get press coverage, and how to get comfortable being in the spotlight as an entrepreneur.
By Brit Morin
Marketing
How to Write a Press Release Reporters Will Actually Read
For businesses of any size or maturity, a well-written press release remains one of the most cost-effective and easiest ways to successfully generate positive media coverage for a company.
By Josh Weiss