Press Coverage

Starting a Business

The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?

A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.

Growing a Business

If You Aren't Betting on the Media Industry, You Are Losing a Competitive Edge — Here's Why.

Building or acquiring media assets is an increasingly popular strategy adopted by creative entrepreneurs and startups looking to leverage the industry's unique characteristics.

Marketing

5 Ways to Get on the Media's Good Side (and Stay There)

When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there.

Marketing

How to Align Your PR and Marketing Strategies to Get More Out of Both

A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.

Social Media

Is There Still a Need for Press Releases When Newspapers Are Going Extinct?

The traditional concept of "press" may have changed between the 20th and 21st centuries, but the time-proven value of a press release crafted specifically with the current marketplace in mind is still very much on trend and in fashion.

Marketing

Drive Demand For Your Brand With These 5 Proven Digital Marketing Strategies

If you want to level up your brand and become a leader in your industry, try these five tips.

Growing a Business

This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It

Once you get past this, you'll find getting coverage is easier.

Social Media

Why Is Your Competitor Getting News Coverage When You're Better Than Them? Here are 6 Ways to Outcompete Your Competitor for News Coverage

Here is what you can do to get your own name out there in the media, get a leg up on the competition and regain or maintain sure footing in your industry.

Operations & Logistics

How to Respond When You're the Target of Bad Press

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Thought Leaders

5 Media Strategies Every Entrepreneur Needs to Know

Share your brand's message more effectively by preparing with these strategies ahead of time.

Social Media

5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company

Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.

Marketing

PR Isn't Rocket Science -- But Elon Musk Wants You to Think It Is

Reading between the lines of Musk's public disdain for public relations and manufactured press.

Leadership

Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.

Marketing

3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process

Increase your sales and become an authority in your industry.

Social Media

Why Media Coverage Is Your Most Powerful Sales Tool

Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.