Press Coverage

News and Articles About Press Coverage

Shout About It When You Finally Do Get Positive Media Attention
Marketing Bootcamp

Shout About It When You Finally Do Get Positive Media Attention

Extra! Extra! Read all about it. When your company good press it's your job to make sure everyone sees it at least twice.
Jonathan Long
How to Get Noticed in Today's Crowded Business Environment
Marketing Bootcamp

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Karen Mishra
Reporters Don't Take Orders and Other PR Truths
Marketing Bootcamp

Reporters Don't Take Orders and Other PR Truths

Getting media attention is a challenge. Dictating the result if you succeed is impossible.
Adam Fine
Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.
Marketing Bootcamp

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Entrepreneur Network
6 Secrets to More PR in Less Than an Hour a Day
Marketing Bootcamp

6 Secrets to More PR in Less Than an Hour a Day

Talk is cheap. So get your customers chatting. HARO, anyone?
Edward Yang
How to Use Crowdfunding to Generate Major PR Buzz
Marketing Bootcamp

How to Use Crowdfunding to Generate Major PR Buzz

Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.
Josh Steimle
7 Things Reporters Wish PR Pros Would Do
Marketing Bootcamp

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
7 Ways to Determine Who on Your Team Could Speak for the Company
Marketing Bootcamp

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.
Adam Fine
The Only Real PR Challenge You Have Is Your News Interests No One
Press Coverage

The Only Real PR Challenge You Have Is Your News Interests No One

Forget trying to persuade jaded journalists to pay attention to you and work harder to get your news directly to your potential customers.
Bob Geller
Become a Press Magnet by Following This 5-Step Blueprint
Marketing Bootcamp

Become a Press Magnet by Following This 5-Step Blueprint

It's possible to secure valuable and effective press on your own -- it just requires diligence.
Jonathan Long
5 Ways to Pump Your Business into the Media
Marketing Bootcamp

5 Ways to Pump Your Business into the Media

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
Susan Matthews Apgood
3 Tips for Creating a Press Release That Gets Results
Public Relations

3 Tips for Creating a Press Release That Gets Results

An expert offers tips to help you spread the word.
Christopher Hann
6 Tips for Handling a Failed Pitch
Marketing Bootcamp

6 Tips for Handling a Failed Pitch

You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself
Don't Underestimate Just How Newsworthy Your Company Is
Marketing Bootcamp

Don't Underestimate Just How Newsworthy Your Company Is

Good press coverage is free yet infinitely more valuable than any paid advertising.
John Pilmer