Press Coverage
This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It
Once you get past this, you'll find getting coverage is easier.
Why Is Your Competitor Getting News Coverage When You're Better Than Them? Here are 6 Ways to Outcompete Your Competitor for News Coverage
Here is what you can do to get your own name out there in the media, get a leg up on the competition and regain or maintain sure footing in your industry.
How to Respond When You're the Target of Bad Press
You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
5 Media Strategies Every Entrepreneur Needs to Know
Share your brand's message more effectively by preparing with these strategies ahead of time.
5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.
PR Isn't Rocket Science -- But Elon Musk Wants You to Think It Is
Reading between the lines of Musk's public disdain for public relations and manufactured press.
Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense
Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.
3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process
Increase your sales and become an authority in your industry.
Why Media Coverage Is Your Most Powerful Sales Tool
Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.
It's Never Too Late to Invest in PR — But It Still Needs to Be Done at the Right Time. Here's How to Know You're Ready.
You don't need a PR strategy right when you launch your business in order to be successful, but you do need to know when it's time to start. Here are three ways you can tell you're ready to invest in it.
Harness This Effective Public Relations Practice for A Better Online Presence
Your business may be caught up in new marketing, but effective marketing comes by connecting directly to journalists and your audience
4 Reasons Press Releases Remain a Valuable Marketing Tool
Underutilized yet so effective, the press release is still a powerful asset for any business. These tips and tricks for creating an impactful press release will hit home with journalists and dream prospects.
8 Reputation Management Dos & Dont's When Trying to Recover From an SEC Press Release
Here are some reputation management tips to facilitate a speedy recovery in the wake of an SEC press release.
Why You Should Use AI to Write Your Business's Press Material
An AI-generated press release is a great way to get information about your company out there. Here's why.
How to Get Your Business Better PR
Growing a business takes more than marketing and ads.