Press Coverage | Page 2

Here are the decisive factors you won't learn in an online marketing course.

Sometimes, images are everything.

Donations. Green Initiatives. Even building wells in Africa can get your company the positive attention you crave.

Be honest about your expectations, explore multiple firms and above all, trust your gut.

In this video, Entrepreneur's Liz Webber shares the right way to pitch your business.

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.

Businesses that "do unto others" are reaping the benefits.

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.

The press release industry generates a lot of money-but it might not hold any value for your business.

If you didn't own the store, why would you care that it's opening?

It's time to put that marketer's hat on.

Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.

Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.

Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.

You sold your story to your customers. You can sell it to the media too.

If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.

Knowing what you shouldn't say is just as important as knowing what you should say.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.

How one man used social media to become a legend in his own mind -- and in Peru.