Press Coverage | Page 3

Talk is cheap. So get your customers chatting. HARO, anyone?

Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.

The ideal spokesperson is the person on your staff who is always talking positively about the company already.

Forget trying to persuade jaded journalists to pay attention to you and work harder to get your news directly to your potential customers.

It's possible to secure valuable and effective press on your own -- it just requires diligence.

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.

An expert offers tips to help you spread the word.

You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself

Good press coverage is free yet infinitely more valuable than any paid advertising.

Press coverage puts your message in front of a larger audience in a way that is more educational than an advertisement and establishes you as an expert and thought leader in your industry.

You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.

We're all in this together. Business partnerships can help make your path to success easier.

Getting publicity isn't that hard if you follow the steps in our smart publicity guide.

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.

The article described Amazon as a brutal workplace where unrelenting criticism, crying in cubicles and sleepless nights are the norm.

Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.

Once the opportunity arises to create one, it's recommended that the content in the press release contain these critical elements.

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

Creative publicity tricks will empower you to gain the exposure your company needs.

Review these helpful tips before sending that news release or printed material out into the world.