Building a Business
5 Helpful Pre-Launch Resources for Online Startups
Generating buzz for your company in the beginning is a make-or-break task.
Press Coverage | Page 4
Building a Business
7 Tech Solutions to Rev Up Your PR Efforts
Ditch your old tactics, and bring on these innovative tools.
Marketing
3 Ways Your Startup Can Get PR — Right Now
All angles of press will help your business. Here's how can you get some.
Building a Business
5 PR Hacks for Tech Companies
Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
By Zach Cutler
Building a Business
4 Things to Consider Before You Get a PR Team
How to know if you're really ready for the media coverage you crave.
Building a Business
3 Horrible Press Release Habits to Break
Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
Marketing
4 Ways to Get Publicity on a Budget
Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
By Chris Myers
Building a Business
5 Tools to Fuel Your Company’s PR Machine
Mobile and web innovations can make managing public relations in the digital age faster and easier.
Building a Business
Motorola’s Moto E ‘Press Conference’ Is Like Nothing You’ve Ever Seen
When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
By Emily Price
Marketing
The 10 Things You Must Do When Distributing Your Press Release
In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Marketing
4 Requirements for Self-Serve Media Relations
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
By Derek Newton
Marketing
10 Ways for Startups to Score Media Coverage
How do you stand out and obtain attention for your startup from the strongest outlets?
Building a Business
11 Ways to Keep Your Press Releases From Being Ignored
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
Building a Business
3 Steps to Getting Good Press
An expert in PR offers his best advice for attracting media attention.
Marketing
Why Every Startup Needs a Press Kit
Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Building a Business
The Times When Press Releases Get the Most Views (Infographic)
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
By Kevin Allen
Marketing
How to Be Your Own PR Machine
Here are seven tips to increase brand awareness and press reach
By David Chait
Marketing
Do It Yourself Media Relations: The 2 Things You Must Get Right
Gain clarity about your message and the audience before you launch your own PR campaign.
By Derek Newton
Marketing
4 Ways to Market Your Business for Free
There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
By Aaron Goodin
Building a Business
How to Avoid Journalists’ 5 Worst Pitching Peeves
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
By Beki Winchel
Building a Business
7 Must-Do Tips for Startups to Generate Good PR
Find your dream news outlet and craft a pitch that is free of BS.
Building a Business
The Do’s and Don’ts of Press Releases (Infographic)
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
By Kevin Allen
Building a Business
How You Can Generate Effective PR With a Limited Budget
Here are tips on strategy and execution that any small business can follow to achieve PR success.
Building a Business
Make a Splash With Less Effort By Using These 7 Pro PR Tips
There are greater opportunities beyond press releases for gaining attention for your startup.
Building a Business
8 Questions to Ask Before Hiring a PR Firm
Like any investment, the decision should not be made lightly.
By Zach Cutler
Marketing
If You Want to Land a TV Spot, Know It’s All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Building a Business
8 Ways PR Helps Sales (and 1 Way It Doesn’t)
Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
By Edward Yang