The Do's and Don'ts of Press Releases (Infographic) What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.

By Kevin Allen Dec 12, 2014

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.^*

^*Offer only available to new subscribers

This story originally appeared on PR Daily

For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro's diet.

If you read this site regularly, you're probably very aware that many of your fellow communicators still get it wrong. They might have had an easier time of it if they had taken the time to review the dos and don'ts of the press release.

A new infographic from Skadeedle/Vertical Response pulls together some of the things that PR pros should absolutely include as part of their press releases (a catchy headline, for example), and some of the things they should avoid at all costs (like exclamation points!).

Check it out and let us know if there are any glaring omissions.

Click to Enlarge

Kevin Allen

Kevin Allen is a contributor to PR Daily.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Growing a Business

This Breakthrough Technology is Poised to Accelerate Your Company's Growth

Discover a breakthrough technology stacked on top of generative AI, now poised to revolutionize businesses across nearly every sector. Unlock unprecedented growth and profitability potential, achieving levels once thought unattainable.