Marketing
7 Ways to Stop Wasting Everyone’s Time and Get the Press Coverage You Want
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
Press Coverage | Page 6
Building a Business
What to Do When No One Responds to Your Pitch Emails
When your pitch emails go unanswered by members of the media, consider more subtle steps.
By Dave Clarke
Building a Business
10 Ways to Stop Being a Jerk. Signed, Your Publicist
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
By Bruce Serbin
Building a Business
How to Write a Press Release That Gets Noticed
Everything you need to know about getting your information into the hands of the media.
Marketing
10 Questions to Ask Before Hiring a PR Firm
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
By Jane Porter
Building a Business
3 Ways to Land Media Attention Without a News Pitch
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
By Dave Clarke
Marketing
Is Any Publicity Good Publicity?
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.