3 Ways Your Startup Can Get PR -- Right Now All angles of press will help your business. Here's how can you get some.

By Peter Daisyme Edited by Dan Bova Apr 6, 2015

Opinions expressed by Entrepreneur contributors are their own.

I'm a small business owner. And I'm always trying to get press for my business.

Startups need PR for several reasons -- it helps with brand visibility; it lets investors know they can work with press and tell a compelling story; it can bring in new customers; and when customers are on the website, it shows that even reporters are taking note of the product.

All angles of press will help your business. So how can you get some this instant if you don't have a PR firm or you have one, but they're not getting you the results you want -- now.

1. Offer a reporter an exclusive

Get on Twitter immediately, and start following every reporter who covers your industry. Create a list, and start engaging or re-Tweeting these reporters. Once you get one hooked, and they follow you back, direct message them and offer them an exclusive story on something interesting.

2. Try NewsLauncher

NewsLauncher is pretty simple: You pitch a PR person your story, tell them how many people you want to read it, and a writer from that publication takes it on and gets it published. If it doesn't get published, you get a full refund. They have nine A-list publications to choose from to get you noticed.

"Visibility is trust. Lack of visibility is conceit. This is what's in the minds of your consumer," NewsLauncher CEO Dave Polykoff says.

3. Create a newsworthy event

This takes some creativity and gusto. Remember the anti-robot protesters at SXSW? All for a dating app.

To make an event newsworthy, you must do something that no one has done before, and do it in a place public enough that people will take notice and post it on social media. Going to events where you know reporters will be is also a smart move -- conferences, conventions, etc.

Peter Daisyme

Entrepreneur Leadership Network® Contributor

Co-founder of Hostt

Peter Daisyme is the co-founder of Palo Alto, California-based Hostt, specializing in helping businesses with hosting their website for free, for life. Previously he was the co-founder of Pixloo, a company that helped people sell their homes online, that was acquired in 2012.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren

Business Solutions

Boost Business Efficiency with Five Years of Control D for $40

Secure, optimize, and customize your internet experience with this tool.

By StackCommerce

Franchise

7-Eleven Stores in the U.S. Will Introduce Some Japanese-Inspired Changes. Here's What to Expect.

You'll soon be able to pick up some fresh sushi or a new type of snack at your local 7-Eleven — but the Big Gulp isn't going away.

By Carl Stoffers

Marketing

Launching Your First Paid Product? Here's How to Successfully Turn Your Expertise Into Profit

Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear benefits, value price, leverage social media marketing and deliver excellent customer experience.

By Murali Nethi

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

By Vasily Voropaev