My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Susan Matthews Apgood

Susan Matthews Apgood

Guest Writer / President & CEO, News Generation, Inc.

Susan Matthews Apgood is the president and co-founder of News Generation, Inc., an issue-driven public-relations-services company specializing in using broadcast-media techniques to earn media placements for associations, non-profits, government agencies and clients of public-relations firms. She founded the Bethesda, Md.-based company in 1997 after earning her MBA in finance at American University. She frequently speaks on topics regarding public relations, media outreach and entrepreneurship.

More From Susan Matthews Apgood

Media Coverage

5 Ways to Pump Your Business into the Media

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.