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3 Tips for Creating a Press Release That Gets Results An expert offers tips to help you spread the word.

By Christopher Hann

This story appears in the October 2015 issue of Entrepreneur. Subscribe »

Conrad Egusa | Twitter
Publicize CEO Conrad Egusa.

Q: What's the best way to produce an effective press release?

A: Conrad Egusa, founder and CEO of Publicize, a Westport, Conn.-based PR firm that serves primarily tech startups, offers this approach.

Lead with the big story. Don't just tell the world your news—tout the ramifications and your overall aspirations. When Egusa and a partner opened Espacio, a co-working space and incubator in Medellín, Colombia, he announced that it was part of a bigger mission—to turn the former drug capital into the Silicon Valley of Latin America. It worked. Espacio got coverage from the BBC and Financial Times.

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