Robert Parmer

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.

Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.