Press Coverage - Page: 9

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.

Kevin Allen

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.

Russell Working

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.

McDonald's Kills Employee Resource Site After Another Gaffe

Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water.

Nina Zipkin

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?

7 Ways to Get the Press Coverage You Want

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.

7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.

Joey Pomerenke

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.

Ashley Lee

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.

Sarah Skerik