Press Coverage: Page 9
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Here are tips on strategy and execution that any small business can follow to achieve PR success.
There are greater opportunities beyond press releases for gaining attention for your startup.
Like any investment, the decision should not be made lightly.
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
That staple of 20th century PR is still essential in the digital age.
A few simple steps can change your pitch from one that gets ignored into one that is adored.
Becoming a video presence online will greatly up your chances of a spot on a traditional media program.
The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.