Business News
Google Pixel Tech Reviewers Face Unexpected ‘Brand Love’ Fine Print
Tech reviewers may have faced a choice between an honest review or one that kept them in Google's good graces.
By Sherin Shibu
Product Reviews
Business News
A Sephora Customer Is Going Viral After Claiming a Popular Body Butter Attracts Spiders: ‘Watch Out for These Lotions’
A viral review claimed Sol De Janeiro's Delícia Drench Body Butter attracted spiders, but the company says the claims are bogus, an "urban legend."
Business Branding
How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)
A proactive reputation management strategy helps put the brand conversation in your control.
Business News
FTC Proposes Rule to Crack Down on Fake Reviews and Deceptive Marketing Tactics
As much as 30-40% of online reviews are fake, according to a new report.
Marketing
Why Investing in Reputation Management is Crucial for Your Business Strategy
In the digital age, your online reputation is everything. Having a strong strategy in place to protect that image is essential.
Marketing
How to Protect Your Reputation by Managing Online Reviews
As reputation management professionals, law firms and legal professionals face unique challenges in the online reputation space. Overcoming those challenges requires a unique online approach.
Entrepreneurs
I Tested 9 Luxury Mattresses. Here’s the One That Gave Me the Best Night’s Sleep.
Truly restful sleep is vital to our mental and physical health.
By John Rampton
Building a Business
3 Essential Business Tips to Know Before Designing Your First Collection
Turning a concept into a marketable product is complex and multifaceted.
Entrepreneurs
Entrepreneur Drives: 2021 BMW Alpina XB7
We hit the road in one of the most powerful SUVs on Earth.
By Dan Bova
Thought Leaders
Do You Actually Understand Why Your Customers Are Buying?
Here are a few basic tips on how to scale your business by aligning the customer's "why" with your own. Plus, examples of companies who do it well.
By Benton Crane
Marketing
HBO’s ‘Fake Famous’ Documentary Gets Influencer Marketing All Wrong
The cable network's new film looks at influencer marketing through an ironically superficial lens.
By Jason Falls
Building a Business
Why Webinars, Now 25 Years Old, Are More Effective for Sales Than Ever
Deliver your knowledge in a live setting and watch the sales roll in.
Building a Business
Hidden Gems: A Business Owner and a Reviewer’s Guide
On this week's episode, Krisi Hora, owner Peg Leg Vintage, and Yelp reviewer Hannah H. discuss about curating and find hidden gems.
Entrepreneurs
The Best Brain-Training Wearables of 2020
Omnipemf, Braintap, Muse and Sensate lead the pack in helping focus an uneasy mind.
By Ben Angel
Marketing
How a Large Creative Brand Accomplishes Its Marketing Goals
Eric Siu completes an evaluation of Adobe's marketing efforts.
By Eric Siu
Marketing
5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?
Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built.
Building a Business
Here’s How to Get Your Customers to Leave Positive Reviews (And Why You Can’t Afford Not To)
If you can get customers to leave you reviews, your business will grow, and your customers will trust you more and more.
Marketing
Don’t Dread the 1-Star Review — Capitalize on It
Customers don't trust a business with only perfect reviews.
By Ryan Bonnici
Marketing
Small Businesses Seeking Higher Growth Regret Not Investing In Marketing Sooner
Businesses surveyed said they had put 7 percent into marketing their first year; they should have put in 28 percent, they said.
Marketing
Sell While You Sleep With These 5 Proven Strategies for Getting Customer Reviews That Close Sales
You can't afford to not get reviews from every client you serve.
Marketing
3 Lessons Entrepreneurs Can Take from Hollywood’s War on Rotten Tomatoes
No matter how established your company might be, criticism still stings. Instead of plugging your ears and tuning out critics, use reviews as a direct pipeline for feedback.
By Jay Baer
Online Presence
Jimmy Kimmel Struck Back at a Detractor on Social Media — Should You?
Just because entrepreneurs have social media at their disposal doesn't always mean they should use it.
By Stephen Key
Marketing
6 Ways to Make Online Reviews Work for Your Business
If you're not already utilizing customer reviews online, you should be. Here are six simple ways to do that.
By Dan Scalco
Marketing
4 Better Ways to Showcase Testimonials for Your Business
Make your existing customers your company's best salespeople.
Marketing
6 Mistakes Your Ecommerce Store Must Avoid
Optimize your site and your customer's experience by finding and fixing these common errors.
Business News
How to Increase Your Mobile App Reviews
Online reviews can make or break your business.
Marketing
How Reviews Influence Women’s Shopping Decisions (Infographic)
It could be time to clean up your online reputation.
By Rose Leadem