Product Reviews

News and Articles About Product Reviews

9 Ways to Increase Landing-Page Conversions
Marketing Bootcamp

9 Ways to Increase Landing-Page Conversions

Headlines and visuals rule. Keep your most compelling content 'above the fold' and make your call to action an unmistakable target.
Mike Taylor
Online Reviews Are the New Social Proof
Marketing Bootcamp

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Chris Campbell
Do You Know Your Ecommerce Business' Core Products?
Product Development

Do You Know Your Ecommerce Business' Core Products?

Warning: Product concentration can put you at risk. A competitor can easily swoop in and take business away from you.
Thomas Smale
Was it Price, Product or Something Else That Lost You the Sale?
Sales

Was it Price, Product or Something Else That Lost You the Sale?

The real reason for lost sales is usually the competitor did a better job selling their product but few buyers will tell you so..
Frank Visgatis
Can These Headphones Beat City Traffic?
Product Reviews

Can These Headphones Beat City Traffic?

We put the new Sennheiser PXC 550 headphones to the ultimate test.
Dan Bova
A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Online Reviews

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Aimee Millwood
This Speaker Is Cuter Than R2-D2 and Louder Than the Death Star
Tech

This Speaker Is Cuter Than R2-D2 and Louder Than the Death Star

Groundbreaking wireless speaker company, Devialet, has unleashed the Gold Phantom, the most extreme speaker ever made.
Dan Bova
You Just Got a Bad Media Review. Now, What?
Marketing Bootcamp

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Luke Lappala
Hip-Hop Icon Timbaland to Entrepreneurs: 'Follow You, Believe in You and Don't Let Hard Times Harden You'
Celebrities

Hip-Hop Icon Timbaland to Entrepreneurs: 'Follow You, Believe in You and Don't Let Hard Times Harden You'

We literally felt the power of the Grammy-winning rapper-producer''s latest project and picked his brain for business tips between organ-jiggling vibrations.
Kim Lachance Shandrow
My Experience With This Odd-Looking Umbrella Replacement in New York City
Product Reviews

My Experience With This Odd-Looking Umbrella Replacement in New York City

The Nubrella may just be the solution to a problem that we all deal with: the rain.
Carly Okyle
We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.
Coffee

We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.

Go Cubes are soft, square gummies made with condensed cold-brewed coffee. But are they as tasty and potent as the fresh stuff?
Kim Lachance Shandrow
My Week With the Bracelet That Shocks You Awake
Sleep

My Week With the Bracelet That Shocks You Awake

A reporter tried to abuse herself to become a morning person.
Erin Griffith
We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.
Stress Management

We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.

Just Chill is a sparking beverage that has the same active ingredient as one found in green tea.
Stephen J. Bronner