Product Reviews

Product Reviews

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
worth-knowing

Hip-Hop Icon Timbaland to Entrepreneurs: 'Follow You, Believe in You and Don't Let Hard Times Harden You'

We literally felt the power of the Grammy-winning rapper-producer''s latest project and picked his brain for business tips between organ-jiggling vibrations.
Product Reviews

My Experience With This Odd-Looking Umbrella Replacement in New York City

The Nubrella may just be the solution to a problem that we all deal with: the rain.
Coffee

We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.

Go Cubes are soft, square gummies made with condensed cold-brewed coffee. But are they as tasty and potent as the fresh stuff?
Sleep

My Week With the Bracelet That Shocks You Awake

A reporter tried to abuse herself to become a morning person.
Stress Management

We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.

Just Chill is a sparking beverage that has the same active ingredient as one found in green tea.
Testimonials

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Product Reviews

6 Reasons Why Amazon Product Reviews Matter to Merchants

How buyers and sellers alike benefit from the company's legendary online reviews.
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Customer Feedback

The Loudest Consumers Don't Always Represent the Majority

Almost every company has its critics, and now they have access to social media and comment sections.
Reputation Management

6 Steps to Control Your Merchant Reputation on Amazon

Staying on top of feedback should be a top priority when dealing with the online retailer.
Online Reviews

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Amazon

Amazon Is Overhauling Its Reviews System to Make It Much More Useful

The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
Business Ideas

A Surprising and Unlikely Place to Look for Product Ideas

When you invent with the market in mind, you set yourself up for success.
Amazon

Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews

Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
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