Product Reviews

Increasing Conversions

9 Ways to Increase Landing-Page Conversions

Headlines and visuals rule. Keep your most compelling content 'above the fold' and make your call to action an unmistakable target.
Online Reviews

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Product Development

Do You Know Your Ecommerce Business' Core Products?

Warning: Product concentration can put you at risk. A competitor can easily swoop in and take business away from you.
Sales

Was it Price, Product or Something Else That Lost You the Sale?

The real reason for lost sales is usually the competitor did a better job selling their product but few buyers will tell you so..
Product Reviews

Can These Headphones Beat City Traffic?

We put the new Sennheiser PXC 550 headphones to the ultimate test.
Online Reviews

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Tech

This Speaker Is Cuter Than R2-D2 and Louder Than the Death Star

Groundbreaking wireless speaker company, Devialet, has unleashed the Gold Phantom, the most extreme speaker ever made.
Product Reviews

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Celebrities

Hip-Hop Icon Timbaland to Entrepreneurs: 'Follow You, Believe in You and Don't Let Hard Times Harden You'

We literally felt the power of the Grammy-winning rapper-producer''s latest project and picked his brain for business tips between organ-jiggling vibrations.
Product Reviews

My Experience With This Odd-Looking Umbrella Replacement in New York City

The Nubrella may just be the solution to a problem that we all deal with: the rain.
Coffee

We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.

Go Cubes are soft, square gummies made with condensed cold-brewed coffee. But are they as tasty and potent as the fresh stuff?
Sleep

My Week With the Bracelet That Shocks You Awake

A reporter tried to abuse herself to become a morning person.
Stress Management

We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.

Just Chill is a sparking beverage that has the same active ingredient as one found in green tea.
Testimonials

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.