Consumers View 5-Star Reviews as Too Good to Be True
Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Amazon Is Overhauling Its Reviews System to Make It Much More Useful
The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
A Surprising and Unlikely Place to Look for Product Ideas
When you invent with the market in mind, you set yourself up for success.
Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews
Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
Kim Lachance Shandrow
Here's What People Are Saying About the Apple Watch
With consumers able to order the Apple Watch starting this Friday, we wanted to know what reviewers had to say about the company's latest offering.
Ask These 7 Questions to Get the Honest Feedback You Need
Friends and colleagues will be politely reluctant to tell you your product has problems, unless you ask in a way that makes it safe to be honest.
8 Steps for Dealing With Angry Customer Complaints
How an early morning exercise session lead to a new understanding of managing aggressive feedback.
This Startup Wants to Make Shopping Online Even Easier
The founders of Skipstone aim to make product reviews over video more accessible and much more reliable.
The Last Thing You Want Your Customers to Do: Think
If you want to boost sales on your website, hold back product information from your visitors.
5 Predictions About the Growing Power of Online Customer Reviews
The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Starting a Business
When Testing New Ideas, Keep Simplicity and Your Ego in Check
Dream big and surround yourself with positive people. But there's a window of time when the entrepreneur must throw these tenets out the window.
Tanya Benedicto Klich
The Secret to Recovering From a Negative Customer Review
It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
An Al Roker Segment Couldn't Match the Marketing Power of This
While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
The Sweet and Simple Marketing Lesson From 'House of Cards'
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Starting a Business
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