Legal Tips for Using Customer Testimonials
While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
6 Reasons Why Amazon Product Reviews Matter to Merchants
How buyers and sellers alike benefit from the company's legendary online reviews.
You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video
James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
The Loudest Consumers Don't Always Represent the Majority
Almost every company has its critics, and now they have access to social media and comment sections.
6 Steps to Control Your Merchant Reputation on Amazon
Staying on top of feedback should be a top priority when dealing with the online retailer.
Consumers View 5-Star Reviews as Too Good to Be True
Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Amazon Is Overhauling Its Reviews System to Make It Much More Useful
The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
A Surprising and Unlikely Place to Look for Product Ideas
When you invent with the market in mind, you set yourself up for success.
Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews
Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
Kim Lachance Shandrow
Here's What People Are Saying About the Apple Watch
With consumers able to order the Apple Watch starting this Friday, we wanted to know what reviewers had to say about the company's latest offering.
Ask These 7 Questions to Get the Honest Feedback You Need
Friends and colleagues will be politely reluctant to tell you your product has problems, unless you ask in a way that makes it safe to be honest.
8 Steps for Dealing With Angry Customer Complaints
How an early morning exercise session lead to a new understanding of managing aggressive feedback.
This Startup Wants to Make Shopping Online Even Easier
The founders of Skipstone aim to make product reviews over video more accessible and much more reliable.
The Last Thing You Want Your Customers to Do: Think
If you want to boost sales on your website, hold back product information from your visitors.
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