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Chief Revenue Officer, Kabbage
Victoria Treyger is the chief revenue officer of Kabbage, which pioneered the first financial services data and technology platform to provide fully automated small-business loans. Kabbage has grown to become one of the top online providers of business working capital.
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For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.
You already know you're unstoppable. Here's how to get the cash to prove it.
Four years seems to be the magic number for reaching profitability -- or else figuring out why you're not there yet.
Businesses surveyed said they had put 7 percent into marketing their first year; they should have put in 28 percent, they said.
Forty percent of owners surveyed said that, if they had extra cash, they would immediately reinvest in the business rather than pay themselves.
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