We literally felt the power of the Grammy-winning rapper-producer''s latest project and picked his brain for business tips between organ-jiggling vibrations.
While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.