Get All Access for $5/mo

This Startup Wants to Make Shopping Online Even Easier The founders of Skipstone aim to make product reviews over video more accessible and much more reliable.

By Jason Fell

Skipstone via Vimeo

LAS VEGAS -- So, you have a problem or a need and you go online to search for a solution. Yet, the right product or service isn't plainly obvious. Even worse, the process of researching services is muddled with inconclusive information from various sources with varying levels of reliability

I've experienced this frustration myself. It's a serious pain in the you-know-what.

Thankfully, Troy Ontko and David Ernst want to simplify this process. The pair of tech entrepreneurs has created Skipstone, a startup that is on a mission to change how people engage with and produce online product videos. With the product officially launching this year, they're here at CES 2015, exhibiting at the Eureka Park tech zone.

Related: From Rural Villages to Backpacking in Yosemite, This Startup Wants to Be Your Power Source

To get a better sense of Skipstone, check out this quick clip:

I chatted quickly with co-founder David Ernst about Skipstone, how it works and who it's for. Here's what he had to say.

Entrepreneur: What brings you to CES and Eureka Park this year?
Ernst: We are very excited about showing what Skipstone has to offer. We believe that our software platform will change the way video is used and will enhance the value of video.

Entrepreneur: Where did the idea come from?
Ernst: Troy Ontko, our founder, had the idea. He realized videos were not all they could be and envisioned an environment where one could interact with a video to get your questions answered.

Entrepreneur: OK, how the heck does it work?
Ernst: The software platform allows the creator of the video to produce an interaction with the video through voiced or typed questions. The video uses key words that are tagged to create the interaction (the response to the question).

Entrepreneur: Gotcha. Who are your target customers?
Ernst: Anyone who uses video as a way to reach customers. The interest and opportunities are very exciting. Additionally, businesses that represent or engage with organizations to reach customers -- marketing agencies for example -- have reached out to us.

Entrepreneur: How much does it cost?
Ernst: Our pricing model is under development. The software-as-a-service (SAAS) model will be used and all services that we provide will be value priced to meet the needs of any brand or organization.

Related: Don't Have a 3-D Printer Yet? This Startup Wants to Change That.

Jason Fell

Entrepreneur Staff

Former Managing Editor

Jason Fell is the former managing editor of Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Franchise

How to Know If a Local Business Has Franchise Potential, From a Guy Who Built One Into 80 Locations

Wade Brannon had already built and sold one franchise when a kid's hair salon in his area caught his interest.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Amazon Is Reportedly Tracking 'Coffee Badging' Workers and Their Real In-Office Hours

Leaked Slack messages showed employees had a minimum number of hours they needed to be in the office for the time to count as an in-office day.

Growing a Business

How AI Startups Can Increase Their Chances of Success in Today's Landscape

The AI B2C sector is set to take off for startups that identify their market and address the tech challenges.